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Due to the rising cost of raw materials and labor, the profits of energy-saving lamps companies are very thin, and some small enterprises are helpless or even closed, so how should enterprises deal with them? The development of LED energy-saving lamps has become the road of choice. So how does the LED energy-saving lamp perform in the market? Recently, CCTV-2 financial channel "First Time" column surveyed the energy-saving lamp market, and interviewed Dr. Zhang Xiaofei, Chairman of the High-Industry Research Institute. The following is the relevant content.
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Consumers turn to LEDs and force the transformation of lighting companies
Mr. Wan, a tea shop dealer in Shenzhen, told reporters that some time ago, he installed half of the energy-saving lamps in the store, and after observing it for a while, he decided to replace all the LED lights. "Energy-saving lamps can be used, but they are more power-hungry. I want to replace them with LED lights. I can save more than 400 electricity bills a month, and I can save about 5,000 yuan a year."
"First Time" reporter learned in the interview that there are more and more consumers willing to choose LED lamps, and with the increase of market demand, many energy-saving lamps companies in Zhongshan, Guangdong Province have begun to transform into the LED industry. According to the data of the High-tech LED Industry Research Institute (GLII) of the domestic research institute, the total number of traditional lighting enterprises in China is about 4 to 50,000, of which about 11,000 are traditional lighting companies with an annual output value of more than 10 million. And all of these companies have or intend to transform to LED.
Zhang Haidong, manager of a lighting electrical appliance factory in Guzhen Town, Zhongshan City, Guangdong Province, said that he directly cut off his energy-saving lamp business and turned to LED lights, and made a fuss about intelligent control. "Sleep mode, entertainment mode, dining mode, video mode, meeting mode , reading mode, these modes are free to choose in the context."
Due to the large scale of some large-scale energy-saving lamps, it is difficult to cut off the energy-saving lamp business at one time, but it is slowly transforming and starting to produce a small number of LED lamps. Zhu Qingfa, director of product engineering department of a lighting appliance company, told reporters that “these years have been The commercial photo, especially the downlight impact, will be relatively large. Zhu Qingfa pointed out that he has stopped producing energy-saving lamps in the past two years, including the development of conventional lamps, all of which have turned to LED product development. This year, more than 100 new LED varieties have been developed. Developed more than 200.
Dr. Zhang Xiaofei, Chairman of the High-tech Research Institute, accepted the interview of CCTV-2 "First Time"
Dr. Zhang Xiaofei, director of the High-tech LED Industry Research Institute (GLII), believes that the penetration rate of LEDs in commercial lighting will exceed 50% in the next three years. After three years, LEDs will gradually infiltrate from high-end to ordinary people in the home lighting industry. When it comes to bottlenecks, turning to LED lighting is a necessity.
LED industry melee enterprises strive to protect themselves
In response to the current development of the LED energy-saving lamp market, CCTV reporters have visited several companies. A certain LED lamp in Shenzhen pointed out that due to the participation of energy-saving lamps companies in the past few years, the price difference between the same products at home and abroad is very large, and the quality is also different because of the price. Pang Guiwei, general manager of a certain technology company in Shenzhen, told reporters that the average price of foreign LED lamps last year was 22 to 20 dollars. In China, many companies have made the price very low in order to occupy the market, about 40 yuan. Pang Guiwei pointed out that the quality of this low-priced product is very bad. It can't pass the high voltage. It can't pass the certification. It is unqualified.
Mr. Pang has the same feelings. Wang Xukai, R&D director of an electronic technology company in Shenzhen, who has done eight years of LED lights, said helplessly, “For example, a 4 million streetlight project, our offer is 15 pieces, and then we put it into 12 pieces. Can give up, there are more than 9 people to do it, including installation. So the competition we are facing now is very intense."
At present, the status of LED energy-saving lamps is like the energy-saving lamps of the year, and some LED companies are also striving to improve product quality, strengthen product differentiation, and enhance competitiveness to protect themselves. Wang Xukai said that automation equipment has been introduced, as well as an automated assembly line. Pang Guiwei tends to be in the customer's demand. "For example, to make a high color rendering index, such as according to animals, according to pork, its color is very bright, so these large chain stores are very fond of."
LED lamp prices will fall or fall
At present, the price of LED lamps is relatively high, and the price drop in the future has dropped sharply, and the energy-saving lamps have gradually been replaced. Zhang Xiaofei told the "First Time" reporter, "LED chip prices continue to decline, it can be said that the annual decline is about 30%, the decline rate is very fast, and gradually approach the price of energy-saving lamps, and we expect three or four years later, LED lights Due to the increase in scale penetration and the increase in scale, absolute prices will break through the price of energy-saving lamps. At that time, we estimate that LED lamps will quickly replace energy-saving lamps after five years."
With the entry into force of the National White Prohibition Act, LED lights and energy-saving lamps have become consumers' choices. Nowadays, the market generally believes that ordinary energy-saving lamps are very cheap, but the quality is uneven. One bulb will be broken in half a year or even months. Consumers are not satisfied, and companies have their own difficulties.