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The “2013 China Good Products Tour Exhibition and Merchants Conference†attracted more than 80 merchants from various channels such as circulation, retail and engineering to attend the meeting on time. During the period, Zhu Haisheng Lighting Chairman Yao Huaiju, Laiwei Optoelectronics Marketing Director Mao Zilai, Love Huajia Lighting Hubei Operations Center General Manager Wang Wenqiang, Wuhan Character Decoration Senior Designer Xiao Yong and others successively on corporate advantages, brand strategy, business tactics, In-depth discussion of lighting design and other aspects. Finally, He Wenbin, director of high-tech LED marketing, analyzed the situation of the LED industry with accurate data. The participants expressed that the quality of the forum was quite high, and the cost performance and marketing strategy of the company were close to the market and benefited a lot.
Laiwei Optoelectronics Marketing Director Mao Zilai said that although Laiwei Optoelectronics has not been established for a long time, it knows that only with its own personality can it be a long-term truth in the market. Each LED brand has a different target group, and its perception and impression will be different. For example, because a group of consumers with similar backgrounds often use a certain brand, over time, the shared personality of the group of users is attached to the brand, thereby forming a stable personality of the brand.
The personalized LED product is the material carrier of the brand, which can provide functional benefits, emotional benefits and self-expression benefits to consumers, and is the leading force in forming brand personality. For example, the design of the product is easy to directly highlight the brand personality, just like a person's dress can reflect and strengthen his personality, which can directly reflect the brand personality and product features. 
On the afternoon of April 19th, Gaogong LED hosted the “2013 China Good Product Tour Exhibition and Merchants Conference†hosted by Gaogong LED's “Lighting Channelâ€. The Wuhan Station ended successfully.