March domestic water heater market analysis report

In March, both the Chinese electric water heater market and the gas water heater market have seen little change in the pattern of brand awareness. Among them, Haier continued to lead the electric water heater market, and Wanhe won the championship of gas water heater market. In terms of product type, electric water heaters are still more concerned by consumers and are the mainstream product types in the market.

Report points

• Electric water heater market brand awareness: Haier continues to lead the electric water heater market with a focus on 44.5%.

• Gas Water Heater Market Brand Concern: Wanhe has won the championship of gas water heater market with a focus on 37.7%.

• Product model structure of the electric water heater market: This month, Wanhe and DSCF40-T4 have re-entered the product watch list.

• Product Model Structure of Gas Water Heater Market: This month, Wanshou and JSQ20-10P10 have received the most attention from consumers.

• The price segment structure of the electric water heater market: The products within the thousand yuan are most concerned by consumers, with the proportion of attention reaching 25.8%.

• Gas water heater market price segment structure: The proportion of attention in the price segment of 2001-3000 yuan exceeds 30%.

First, the brand attention pattern

(I) Electric water heater market • Haier continued to lead the electric water heater market In March 2013, there was little change in the pattern of brand awareness in China's electric water heater market. Haier, AO Smith and Wanhe maintained their top three positions, with a cumulative interest rate of 81.3%. Brand awareness is very concentrated. Among them, Haier's reelection brand watched this month's championship, with a focus on ratio of 44.5%, which was a 2.3% drop from February. The market’s attention to strengths is relatively stable. AO Smith and Wanhe maintained the position of runners-up and third runner-up respectively. The proportions of attention were 22.1% and 14.7%, respectively, which were slightly higher than the previous month.

In addition to the top three brands, the rest of the brands are all under 5.0%, and the market competition is fierce. The difference from last month is that Siemens, Macro, Shuaikang, Otlan and Faroese each rose one place this month. At the same time, Sakura is ranked tenth in brand watch, and the ratio is 0.9%.

(II) Gas Water Heater Market • Wanhe Reelected Gas Water Heater Market Champion In March 2013, in the Chinese gas water heater market, Wanhe continued to be the champion of the brand watch this month with a proportion of attention of 37.7%, and Wanjiale kept the second runner-up position unchanged. The proportion is 21.4%. The brands ranked third and fourth were Haier and AO Smith, respectively, and the proportions of attention were similar, with 12.4% and 12.2% respectively. The rest of the brand's attention ratio is below 10.0%.

It is noteworthy that this month's energy rate and Ariston's attention are both up one place, with a focus on 2.8% and 1.9% respectively. In addition, this month Fang Tai and Sakura Snow were among the top ten brands in the list, ranking ninth and tenth respectively.

Second, product attention to the pattern

(I) Products Focused on Model 1, Electric Water Heater Products • Electric water heater market Wanhe DSCF40-T4 is most concerned about In March 2013, on the Chinese electric water heater market, Wanhe DSCF40-T4 regained the top spot of the product concerned list, becoming the most affected Consumers concerned about the electric water heater, its concern this month reached 8.8%, an increase of 2.2% from the previous month. This hanging, 40L capacity, mechanical control of electric water heater products this month's price of 550 yuan, unchanged from the previous month.

2. Gas Water Heater Products • Gas Water Heater Market Wanhe and JSQ20-10P10 Most Concerned In March 2013, Wanhe and JSQ20-10P10 replaced Macrocar JSQ20-10JP as the champion of this month’s product watch list with a ratio of 8.8. %. This 20MJ / h rated thermal power, 10 liters / minute hot water yield of gas water heater products this month's price of 1899 yuan, unchanged from the previous month. It can be found that the top ten products that are concerned about the top ten are being taken over by Wanhe, Wanjiale and AO Smith. Among them, Wanhe and Wudu have exclusive five products, and the product has obvious advantages in terms of attention.

(II) Product Type Structure • Electric water heater is the mainstream type of water heater in the market In March 2013, on the Chinese water heater market, electric water heaters are still the type of mainstream water heaters in the market, and their concern is close to the proportion of gas water heaters (C) Price segment structure 1. Electric water heaters Market • Consumers are most concerned about products within 1,000 yuan In March 2013, the price segment below RMB 1,000 in the Chinese electric water heater market continued to be the price segment most concerned by consumers with a concern ratio of 25.8%. In addition, the proportions of attention in the price segments of 1001-1,500 yuan, 1501-2000 yuan, 2001-3000 yuan, and more than 3,000 yuan are similar, and they are all between 15.0%-20.0%, respectively 19.6%, 17.7%, and 19.4%. 17.5%.

2, gas water heater market • 2001-3000 yuan price segment concerned about the proportion of 30% in March 2013, the Chinese gas water heater market, the 2001-3000 price segment of the attention ratio has a certain increase, this month concerned about the proportion of 30% to reach 31.3%, up by 4 percentage points from the previous month. The price segments of more than 3,000 yuan and 1501-2000 yuan were ranked second and third with a ratio of 21.8% and 20.0% respectively. The proportion of concerned about the price segment below 1,000 yuan was relatively the lowest, which was 9.6%.