A few days ago, some media made a mid-year summary of the lighting and lighting industry, and concluded that the industry is in the stage of “squatting and competing”. At the end of the year, look back at the road that China's lighting and lighting industry has gone through this year. The finished products are constantly upgrading in terms of product research and development, channel competition, marketing innovation, brand building, and ancillary services. Excellent enterprises are leading the way, and some enterprises with poor management are leading. On the verge of bankruptcy. In 2007, it became the “turning year” for the strongest lighting and lighting companies.

Inflection point 1: Product tends to save energy and simplicity

The product is the foundation for a company's development and growth. In 2007, the lighting and lighting finished products enterprises pay more attention to product research and development. In response to the call for national energy conservation and emission reduction policies, lighting lighting companies have vigorously developed energy-saving products. T8 to T5 has been widely used. LEDs have new products in street lamps, outdoor lamps and lamp cups. Home lighting is moving towards perfecting the product line and following the trend of fashion. The overall home is popular in the lighting industry, and many brands have launched their own overall home image. Traditional lanterns and crystal lamps are designed and developed in the direction of simplicity, and in the case that sales are difficult to increase, companies are beginning to focus on improving profits, and products are getting higher and higher. At the same time, some companies with better market development have begun a nationwide production layout. NVC, Benbon and Hiatt (Xiao Bailong) are typical representatives, and companies such as Sidon have chosen to build their own industrial parks. New product line.

Inflection point 2: brand marketing inside and outside

In 2007, the lighting tactics of lighting companies were even more compelling. Huatai opened the product launch conference to the Great Hall of the People; the products were cleaned up for dealers in Sanya, Hainan; the dealer conference of the Australians was selected in the scenic spots of various regions. These actions show that the company strives to create a comfortable and relaxed environment for dealers and thoroughly implement corporate culture and business ideas.

In 2007, the Olympics was one of the topics of hot debate among Chinese people. It is also one of the marketing tactics for lighting and lighting companies to promote. The Olympics promotion across the country is one after another. The brands selected by the Olympic Games will naturally not. Those who have let go of this promotional opportunity, and those not selected by the Olympic project, also carry out various activities in the name of supporting the Olympics. This year, the Beijing Olympics, which has not yet opened, has really boosted the sales of the lighting and lighting industry.

Domestic market competition is flourishing, and foreign market development is not mediocre. In 2007, NVC Lighting opened its first foreign store in Malaysia, and determined to market the new image of “NVC” to the world. After the inspection of the world, the pilot lighting also established an operation center in the Middle East; Huanguang, the boss of Huajia Lighting, who loves it Mr. is exploring the new city in Russia. Although the RMB exchange rate is rising and exports are becoming more and more difficult, the vision of lighting lighting entrepreneurs has been placed on the global market, and Chinese manufacturing is expected to be promoted to Chinese brands.

Inflection point 3: channel resources fight

The channel is king and the terminal wins. This slogan has been popular in the lighting industry for many years. In 2007, lighting and lighting companies implemented their channel strategy more resolutely. Qianli Lighting implemented the separation of production and sales, set up a special marketing agency to build terminal outlets; Benbang Lighting started a small regional agency system, and put more energy into the lowest level of channel development; in Guizhou, Op Lighting's specialty store opened to the countryside Township.

As the in-depth development of the third and fourth-tier markets requires more human, material, and financial resources, the average enterprise can't afford it, so they turn to develop home improvement channels and develop designer invisible resources. Shinshang Lighting has established a special clothing lighting design department, and fully sponsors the hotel industry conference to establish its own site in the segmentation field; the designer conference of Sidon Lighting, Lighting and Lighting is one after another; Chenhui Lighting sponsors the home improvement The “Top Ten Most Respected Designers in Guangzhou” sponsored by Vision Network. Lighting lighting companies' competition for designer resources entered the white-hot stage in 2007.

One of the highlights of this year's channel terminal is the fresh release of the top 500 competitive cities in the country. Whether in the selection process or after the selection, this part of high-quality terminal resources has always attracted the attention of lighting lighting products companies. In the ancient town, a number of outlets to play banners, welcome to the top 500 dealers to visit and cooperate; in the country, manufacturers are also selected for their dealers to the top 500 celebration. The classization of channel terminals and the diminishing reduction of high-quality merchant resources have triggered the preemption actions of finished products companies on excellent terminals.


1 2 Next Page

Ningbo Autrends International Trade Co.,Ltd. , https://www.supermosvape.com