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At present, the main customer of Ruixuan LCD TV OEM business is still VIZIO. VIZIO has a market share of 18.5% in the first quarter of this year, which is better than international companies such as Samsung and SONY, and has returned to market share two years ago. The first throne. Recently, VIZIO's products are continuing to be larger in size and additional functions (such as LED backlighting, networking functions, 3D display), so the average unit price is rising, and the main shipping models are concentrated in 42-inch, 47-inch, 55-inch and Larger-size LCD TVs such as 65-inch, which account for about 50% of Ruixuan's total sales.
On the other hand, Ruixuan is also actively expanding the LCD monitor OEM business this year. In the past, Ruixuan's LCD monitor OEM customers include HP, LG, Apple, etc., and added 1-2 customers in the second half of this year. In the first half of 2012, Ruixuan's LCD monitor shipments were approximately 850,000 units. It is estimated that shipments in the second half of the year will increase to 1 million units. The annual LCD monitor shipments are estimated at 1.85 million units, accounting for its revenue share. May increase to 10%-15%.
Looking forward to September-October, as the next season is the North American market for Thanksgiving, Christmas and other promotional stocking seasons, Ruixuan expects that the revenue performance in September this year should also be expected, the overall third quarter revenue has the opportunity to challenge 16-165 billion Yuan, the quarter increased by about 5%-10%.
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Ruixuan's consolidated revenue in August reached 5.6 billion yuan (NTD, the same below), with a monthly increase of 19% and an annual increase of 86%. Mainly because of a monthly shipment of 500,000 units, a monthly increase of 32%. At present, the large-size products including 42-inch, 47-inch, 55-inch, and 65-inch LCD TVs still account for more than 50% of Ruixuan's overall sales.