Appliance market is moving toward the bottom

The home appliance industry has been raging in the past few years. The situation of large-scale decline in production and sales data has caused people to worry about the future development of the home appliance industry. However, several recent data have shown that the home appliance industry seems to have bottomed out and is on the verge of a rebound.

Little Swan's performance report for the third quarter of 2012 released late yesterday revealed that the company achieved a net profit of 95.335 million yuan from July to September, down 32.84% year-on-year. However, Little Swan's second-quarter net profit was RMB 97,624,000, down 17.65% month-on-month, while net profit in the third quarter fell by 2.36% month-on-month. The decline rate further narrowed, which indicates that the market is picking up.

Statistics from the National Bureau of Statistics show that in September, the energy-saving subsidies policy led the growth of the household appliances market, and the sales of home appliances of 3,000 key retailers increased by 8.1%, which was 7.3% faster than in August and was the second consecutive month of positive growth.

Through the adjustment of product structure through energy-saving and people-to-people policies, enterprises have achieved certain results by improving product structure to improve their performance. As the market shows signs of recovery, the decline in the operating performance of home appliance companies is also narrowing.

Shen Danyang, the spokesperson of the Ministry of Commerce, said at a regular press conference last Friday that, overall, domestic consumption is still in a stable and relatively fast growth range. In the past two months, consumption growth has increased month by month, and will steadily increase in the coming months, which is expected to further boost the economic growth.

The first three quarters of major economic data released by the National Bureau of Statistics show that GDP in the third quarter increased by 7.4% year-on-year, the lowest level since 14 quarters. However, most of the economic community’s response to this data is “relaxed.” They saw from the other figures published in the same period that “the engine of world growth is bottoming out and stabilize” and believe that China’s economy has “bottomed out”. There are many positive signals.

The home appliance industry seems to have captured these positive signals. At the Canton Fair just concluded last week, most household electrical appliance companies still had confidence in exporting that home appliance exports would bottom out by the end of this year and early next year. Gree, Chih-hsing air-conditioning companies were right. The export target is still expected to have double-digit growth next year.

The industry also has a positive attitude towards the home appliance sales market. Jia Dongsheng, vice president of China Yikang, said at the Shunde Home Appliances Show held last week that the first half of 2012 was the worst in the first half of the Chinese home appliance industry in the past ten years, but it was encouraging. The decline in home appliance sales after June 2012 was narrowing, which means that the home appliance market is moving towards a bottoming-off process. The fourth quarter of 2012 and even 2013 will no longer be worse than the first half of 2012. Situation.