Qualcomm China Customer Conference Information Summary: 1. Qualcomm QRD (Qualcomm Reference Design) platform was officially released, and the second generation QRD platform is currently launched. 2. Qualcomm's new generation QRD platform 8x25 features 3. Qualcomm reference design includes content: taking chipset and QMSS as the core, including 1.BOM, hardware design, hardware schematic, PCBA, etc. First era Second era Third era The fourth era time 2011 2/3 quarter Fourth quarter of 2011 2012 After 2012 performance ARM11 600MHz-800MHz main frequency Snapdragon S1 single-core Snapdragon S4 dual-core CPU Snapdragon chipset MSM7225 MSM7227 MSM7x25A MSM7x27A MSM8X25 MSM 8xxx name QRD 8625/8225 development platform, dual-core mobile processor clocked at 1GHz interface Android ice Cream, 4.0 inch TFT WVGA, 3.5 inch HVGA sensor Proximity sensors, ambient light sensors, compasses, gyroscopes and acceleration sensors connection GPS (AGPS), WIFI 802.11b / g / n, Bluetooth 3.0, FM radio, USB2.0, 3.5mm headphones The internet CDMA, UMTS, GSM / EDGE Memory NAND / DDR (MCP), eMMC / DDR (eMCP), MicroSDHC (up to 32GB) Graphics processor Adreon 203 Power management Battery: 1500mAh Charging: Micro USB cost time software Qualcomm provides a complete solution for Modem + connectivity chips, 7225A has the opportunity to challenge lower-order PCB design The QRD department is in China and Support is timely. It assists customers to verify the main peripheral devices and shorten product development time. Help customers to do schematic PCB review in time to reduce the customer's early error rate. Regular software and hardware bug reviews help customers solve bottleneck problems in a timely manner. Work closely with Google to launch a new version of Android as soon as possible. Different chip platforms provide compatible and unified software version release. Mature and stable software release reduces the development difficulty of ODM.OED. Work closely with domestic operators to increase the speed of business software migration for operators. In response to the requirements of the Chinese market, launched dual card dual standby / dual mode dual standby. Universal Thousand Yuan Smart Machine High-performance flagship smartphone MSM 7 * 25A, CortexA5, 800MHz; MSM7 * ​​27A, cortexA5, 1G MSM 8960, CortexA15, dual-core 1.5GHz, Adreno225 3G wireless data capabilities, built-in mainstream mobile social software, cloud computing platform support 3G and LTE full-mode wireless access capabilities Built-in mainstream social software cloud computing platform support 3.7 to 4.0 capacitive touch, resolution WVGA 4.3 to 5.3 large capacitive touch screen, the thickness of the whole machine is less than 9mm Cost-effective smartphones, priced at 800-1000, for first-time smart phone purchase users High-performance smart phone, priced at 3000-4000 yuan, for high-end users of their own smart phones 2011 2012 Driving force Memory 256 / 256MB 512 / 512MB Android Ice Cream Sandwich (4.0) Main camera 3 million pixels 5 million, 8 million pixels High-end smartphone. Target uses RAW sensors (cheaper, smaller, lower power consumption, more reliable) Display 3.5 inch HVGA RGB 4.0 inch WVGA Graphic applications (web browsing, photos) Capacitive touch screen Single and double touch Multi-touch gesture sensor Gyroscope optional Multi-touch gesture RF device Discrete power amplifier + antenna switch Integrated power amplifier / antenna switch module Low volume and small components
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1. Qualcomm QRD (Qualcomm Reference Design) platform was officially released, and the second generation QRD platform is currently launched.
2. Qualcomm's new generation QRD platform 8x25 features
3. Qualcomm reference design includes:
Take chipset and QMSS as the core, including 1.BOM, hardware design, hardware schematic, PCBA, structural design; 2. hardware components, Qualcomm recommended supplier details (PVL); 3. tools, testing, documentation; 4 . Application software; 5. Mobile phone software, user interface.
4. In addition to Qualcomm itself, Zhongke Chuangda also supports QRD customers
QRD customer support is undertaken by three parts, 1. CE, customer engineering; 2. ISV, independent software supplier; 3. IHV, independent hardware supplier. Beijing has an ISV department jointly operated by CE, Qualcomm and Zhongke Chuangda. Shenzhen has CE and Qualcomm and Zhongke Chuangda jointly operated IHV department, Shanghai has CE and ISV department, Xi'an has CE department. Among them, Qualcomm has a CE team of more than 100 people, and Zhongke Chuangda also has more than 100 people to provide CE support for Qualcomm.
5. Himtone talks about the advantages of Qualcomm QRD platform
6. Himtom 2012 Smart Machine Planning
7. Qualcomm talks about component upgrade trends
8. The design company talks about the saving of R & D time by QRD scheme
Rui Jiake: After adopting the Qualcomm solution, the design of the previous 3G smart machine was calculated on an annual basis, and now it is calculated on a quarterly basis. A program at hand was developed last month, this month can be demo, and can be launched next month.
Himtone: 6 months before research and development, 4 months after using QRD. The more common argument is that with QRD, the R & D cycle is normally 4 months.