Compared with the past, Sunshine Lighting has accelerated in 2015. Whether it is brand image construction, channel expansion, market adjustment or product transformation, it highlights the full force of Sunlight lighting in the past six months. As the traditional "luxury" lighting, Sunshine Lighting's ambition to become the LED lighting leader is undoubtedly revealed in 2015.

Signing "Good Man" Lu Yi as the image spokesperson Establishing brand influence On January 7, 2015, Lu Yi, the first-line star of handsome sunshine, officially became the Sunshine Ambassador. “40-year-old Lu Yi and the 40-year-old Sunshine Lighting officially hand in hand. The signing of the Lu Yi contract will provide strong support for Sunshine Lighting's brand promotion in domestic channels in 2015.”


At the critical moment of Sunshine Lighting's expansion of LED lighting channels, we cooperate with Lu Yi, who has a well-known family, sunshine and mature personality. Whether it is the establishment of a good image of the company, or the promotion of indoor and outdoor advertising and product packaging, It also plays a positive role in promoting the acceptance of products by distributors and consumers.

Sunshine Lighting China Business Unit was established to undertake the channel expansion and heavy responsibility In the second half of 2014, Sunlight Lighting divided its internal operations into three business divisions: China Business Unit, Americas Business Department and Asia Pacific Business Department. The head of China Business Department is Chen Yiping. In the past six months, it was Chen Yiping’s team that had stirred up the “winds and waters” on the channels. Channel new policies and new circulation products have become the highlights of the terminal.


Chen Yiping, General Manager of China Business Department


In 2015, in the distribution channels, Sunshine Lighting adhered to the home channel as the fulcrum, deepening the depth of the channel, and sinking the channel to the second- and third-level county-level markets. A dealer conference in the field is being rolled out in key lighting cities across the country: On January 10th, the Sunshine Lighting Core Dealer New Product Market Strategy Conference (Jiangsu Station) was held; on January 22nd, Sunshine Lighting New Product and Market Strategy Conference ( Hubei Station held... This kind of channel meeting is going on in a few days per month.

In addition, while "striking the city" to seize new positions in the channel, Sunlight Lighting did not forget to consolidate the "strength" of the old dealers. Since the beginning of the new year, the “Spring Breeze Action”, a national specialty store of Sunshine Lighting with the slogan “New Sunshine, New Starting Point, New Development”, is in full swing, and it is really putting the support of the manufacturers into practice.


In the engineering channel, Sunlight Lighting is equipped with high-speed rail and high-speed promotion, and the brand promotion of high-speed trains is used to quickly move forward.

In the ancient lighting town of China's lighting enterprises - the ancient town, Sunshine Lighting has set up offices and exhibition halls. In this regard, Chen Yiping analyzed that “Zhongshan as a 'lights' is a gathering place for dealers all over the country. The establishment of offices and exhibition halls is of great benefit to brand display. However, in terms of product sales, in terms of product prices, sunlight The products must not be able to fight with Zhongshan's products, so they do not participate in sales."

Promote e-commerce "status" Encourage dealers to "electric shock"

Compared with many lighting manufacturers who are doing "concealing" of e-commerce, sunlight lighting is "falling and generous" to e-commerce, and the e-commerce part on its official website is quite prominent.

"Offline channels are the foundation. However, with the development of the Internet, e-commerce will be a trend in the future, so e-commerce is also a focus of the sun." Chen Yiping said.


In early 2014, the sun lighting the e-commerce industry recruiting excellent staff formed a team of e-commerce, and the establishment of e-commerce sales model in Alibaba, Jingdong, Amazon and other platforms. Meanwhile, in addition to self-mode, the sun lighting also launched an online distribution system, the linkage of online and offline marketing model was officially launched in 2015.

At the same time, Sunlight does not want its dealers to fall behind in the era of e-commerce. Chen Yiping said that the current e-commerce is developing rapidly and the momentum cannot be stopped. Sunshine dealers can develop e-commerce. Sunlight encourages dealers with ideas to actively touch the net and develop e-commerce channels. Sunlight will introduce detailed O2O development planning and support distribution. Business.

Half a year sunshine lighting channels "comb":

January 22, 2015, the sun lighting the new-cum-market strategy conference (Hubei station) was held. Chen Yiping introduced the “2015 Sunlight Lighting Development Plan” to the guests.

January 30, the sun lighting and millet to make, and discuss Smart Home ecological cooperation. Intelligent lighting has become the most important force point in the future lighting business.

On February 7th, in order to maintain market order and protect the legitimate rights and interests of consumers, Sunlight launched a series of activities of “Anti-Counterfeiting, We Are in Action”.

In March, the “Spring Breeze Action” of the Sunshine Lighting was launched vigorously. Nine research groups went to all parts of the country to conduct research on the sunlight lighting terminal.

On April 11th, Sunshine Lighting 2015 channel new product launch conference and Beijing regional core dealer conference was held. Chen Yiping gave a detailed explanation of “Sunlight Lighting 2014 Operation”.

On April 29th, the Sunshine Lighting 2015 New Product and Market Strategy Conference was held with the theme of “Sunshine 40 years, sharing new tomorrow”. Fan Nengjin, the circulation product manager, introduced the new hardware fist products of Sunlight Lighting, namely the Zhongda Power Guangba II series bulbs, T5, T8 brackets and integrated ceilings.

On May 18th, the Sunshine Lighting 2015 Channel New Product Launch Conference and the Shandong Subei Dealer Conference were held with the theme of “Sunshine forty years, work together for a better future”. Chen Yiping gave a detailed explanation on “How to Deeply Strategic Cooperation in 2015 and 2015 Channel Distribution Products”.

On May 29th, Sunshine Lighting "Smart +" Product Tasting (Zhejiang) was held. Zhu Bingliang, intelligent lighting product manager, gave a detailed explanation of Sunshine “Xiaozhi” home intelligent lighting system.

On May 31st, the Sunshine Lighting Xiangnan District Distribution Channel Dealer Conference was held with the theme of “New Sunshine, New Starting Point, New Development”. Hardware channel product manager Fan Nengjin gave a detailed introduction to the advantages and selling points of low-power bulb sources, ceiling lamps, downlights, brackets, panel lights and other products for the upcoming LED distribution channels.

Magnetic Scale

Displacement sensor, also known as linear sensor, is a linear device belonging to metal induction. The function of the sensor is to convert various measured physical quantities into electricity. In the production process, the measurement of displacement is generally divided into measuring the physical size and mechanical displacement. According to the different forms of the measured variable, the displacement sensor can be divided into two types: analog and digital. The analog type can be divided into two types: physical property type and structural type. Commonly used displacement sensors are mostly analog structures, including potentiometer-type displacement sensors, inductive displacement sensors, self-aligning machines, capacitive displacement sensors, eddy current displacement sensors, Hall-type displacement sensors, etc. An important advantage of the digital displacement sensor is that it is convenient to send the signal directly into the computer system. This kind of sensor is developing rapidly, and its application is increasingly widespread.

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Changchun Guangxing Sensing Technology Co.LTD , https://www.gx-encoder.com