Xinhua Dictionaries and "Tetris" will be adapted into TV dramas. Will such news make you stark?

Now, IP (intellectual property) fever continues to heat up in the film and television circle. "IP movies" have become hot words. Almost every day, so-called "IP movies" are filmed or released. The latest news is that the Xinhua Dictionary and "Tetris" are registered by Internet companies and will be adapted into TV dramas.


If you don't know anything about "IP movies," it's hard to imagine how a book that will benefit generations of people will get on top of film and television. In fact, it is not surprising that Internet and financial capital are rapidly rushing into the film industry when the Internet is closely integrated with traditional industries. In the field of film and television, the hottest resource now is IP. Since last year, the major film and television companies have begun to compete for IP, why the best-selling novels such as silent left ear and other network have been put on the screen.

We can easily see from the competition for film and video IP that under the influence of Internet thinking, the film industry itself is also undergoing changes. The creation of a screenplay is no longer a one-way process, but there is more of an inverse effect of fan interaction and big data. Looking abroad, examples of successful IP movies abound. Harry Potter in the Hollywood movie stars such as the Star Wars and other IP movies are "sucking gold". In the US drama market, Arrows Flashman is also sought after by many fans. Filmmakers respect the changes brought about by the Internet to the film industry. This is something that should be encouraged and gratified.

IP is like a revolution in movies. This is a challenge given to the traditional film industry in the Internet era. It is the mission of the film and television practitioners to seize the opportunity to meet the challenge, but with what kind of attitude to meet the challenge, it also determines the direction of the IP film. It is undeniable that in this round of IP film and television, many companies purchase copyrights. They do not value the content of the works, but value the potential and value. The Xinhua Dictionary and "Tetris" have little to do with the content of the movie itself, but they do possess unique brand values. It is entirely conceivable that once the Xinhua Dictionary movie is released, the audience must walk into the cinema out of curiosity rather than being inspired by the content of the work. To satisfy the audience's curiosity, it is possible to lose the aesthetic value of the movie itself. How far can such an IP movie go? Instead of filming, it would be better to say that this is capital's use of the name of the movie to make money. In fact, many companies are flocking to good IP. They may not think about how to make a good movie, but how to cash out.

"When it comes to IP, we must talk about money." In the eyes of capital, profit is the most important factor compared with the movie itself. Therefore, it is not surprising that there is an irreconcilable IP on the screen in IP video. The Xinhua Dictionary and Tetris are just miniatures. The most worrying thing is that, driven by this profit-seeking mentality, IP movies will not become the same as other products with low cultural content and will enter and exit the various theaters, only to cash out. This is the power of the market.

In the field of film and television, the lack of originality and lack of innovation are shortcomings in reality. The emergence of IP film fever has, to some extent, changed the status quo dominated by film directors, and the public can fully participate in it. This change in the creative model is undoubtedly an innovation, but if this innovation is kidnapped by profitable speculative capital, it may even hurt the already fragile "original innovation." The emergence of IP hot is not a bad thing. We don't need to resist IP video siege, but we should be wary that they rely on "gimmicks" to create bubbles. Without a down-to-earth mentality, any model of innovation may not be far behind.




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