The end of the home appliance market "sprint"

Unconsciously, the calendar has been turned to the last page. Right now, Christmas, New Year's Day and the Spring Festival are coming one after another. As the biggest sales wave in the year, the end of the home appliance market will be followed by a round of sales. Recently, the reporter visited Jincheng home appliance stores learned that the sprint of home appliances will be opened this week. Clear inventory, push new products, send gifts, pumping big prizes ... ... home appliances store on the one hand, the city's crazy release, on the one hand push the fresh stimulation of interactive activities, are only to pull the year-end consumption.

Non-stop promotion of home appliances

Near the end of the year, all kinds of holiday promotions on the online and offline home appliance stores have also appeared one after another. There are many promotional efforts for color televisions, air conditioners, and ice appliances. The Suning reporter learned that it will open this week to promote the New Year with the theme of "blooming." During the event, Suning celebrated the ten stores and simultaneously launched a number of products that span the New Year, as well as a series of activities such as full reduction and full gifts.

In terms of Gome, GOME, which just concluded its 28th anniversary and 12.12 GOME, will also vigorously launch the New Year’s promotion, and launch the last wave of the current year with nearly 100 special products, unlimited supply, and large-scale participation in large electric appliances. Price battle. Especially in the field of traditional home appliances, the selling price of each size and size segment hits a historical low.

"The end of the year is the battlefield where major businesses must compete. Nobody wants to miss it." According to the relevant staff of the Suning Marketing Department, in order to seize the market, this year's mid-summer promotion is relatively early. In addition, home appliances purchase is an important part of the consumer groups that have moved to new homes and married at the end of the year. Therefore, the next promotion period will continue to be longer and the intensity will continue to increase.

Year-end consumer back to the store

The interviewed reporter learned that, unlike 11.11 and 12.12, this year’s end-of-year promotion prompted consumers to “return to physical stores”. Data from stores shows that physical store traffic has increased significantly since this week.

“The sales at the end of the year have been relatively strong, so we plan to come to the store. As we approach the end of the year, our desire for shopping will also tend to be more offline.” Ms. Li told reporters that the emergence of the network of artificial festivals is indeed The physical business of department stores, home appliances and other retail industries has brought a lot of impact. However, due to the restrictions on logistics at the end of the year, they are more willing to choose offline consumption.

According to industry insiders, people at the end of the year have the habit of shopping and the offline business entities want to seize this opportunity. Coupled with the consumer's mindset, they are accustomed to shopping in these promotional seasons, which directly led to the "backflow" of online consumption to physical stores.

Smart home appliances are in fashion at the end of the year

With the advent of the era of Internet intelligence, intelligent control technology and information technology have developed rapidly, and intelligent home appliances have gradually been recognized by more consumers. The reporter learned that in the market at the end of the year, high-end products with intelligent functions have also become sales hot spots in the stores.

Taking air conditioners as an example, new products such as Gree, Midea, and Haier have been brought to market. In addition to the improvement in the energy efficiency level, functions such as PM2.5 and air purification basically become the standard for high-end products. For color TVs, 4K ultra-high-definition color TVs have also been recognized by more and more consumers. According to sources from Guofang Appliances, 4K TV has rapidly seized more than 30% of the market share at the end of the year, and it is expected that the sales share will further increase during the mid-year sales promotion.

In response, an industry insider who has been engaged in sales of home appliances for many years stated that as people's living standards have improved, consumers’ expectations for home appliances have become higher and higher. In previous promotions, the best sales are often special products. Nowadays, prices are no longer the only determinant. Consumers pay more attention to the products themselves, which will directly promote the promotion of the sales share at the end of the year.