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Skyworth Box, as a product that rapidly broke the sales mark in early 2015, has an excellent reputation among users. Regarding the status quo of new products, Mr. Chang Baocheng, Vice President of Skyworth Digital has his own understanding of the current market positioning, and the overall market in 2014. It should be said that the first half is still good. The turning point in market performance is actually in the second half of the year when radio and television regulations are tightening. By the end of 2014 and early 2015, the entire market has recovered to a certain degree. At present, the market conditions this year are still good. In other words, there is no change in market demand, but the market needs a period of time to regulate it. With unified rules and requirements, the entire market will be more dynamic and orderly. At the outlet, when the set-top box encounters the Internet+, this product has actually become a trend and will inevitably become a professional set-top box manufacturer. Focusing on the network set-top box is the expectation of the majority of users and the needs of the company's business development. It is believed that there will be more than ten years. With the accumulation of technology and industry, Skyworth Box will be able to better serve users in the Internet era. 
For the current high-definition Internet set-top box in the Internet, technology is homogenous in content. For Skyworth, Mr. Chang Baocheng is very confident about the future. It is true that most of the boxes in the market currently have the problem of homogeneity, so in this case In the market environment, innovation is particularly important. Once it is combined with the open Internet, the future imagination space for innovation on set-top boxes will be very large. Any innovation of the Internet can be combined well with the box, such as video calls, intelligent control, and television. Social interaction and future interaction with smart homes, etc. At the same time, with the development of box hardware and software technologies, more and more complex cloud services will surely achieve better performance on TV screens.
Skyworth Box has strong advantages in innovation. First of all, Skyworth has the support of thousands of R&D teams, both terminal technology development and its own cloud platform, as well as its own big data center. Second, Skyworth is an open company. It also actively cooperates with companies in various industries. Both Internet companies such as BAT, or the content companies such as Yangguang Galaxy Iqiyi and Hunan Radio and TV Mango TV have strategic cooperation with the company. In addition, Skyworth's box is centered on service users, and productism is paramount. The majority of users also participate in product innovation through various means. Some new features and new ideas for each iteration of Skyworth box are indeed from the user. 
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