MediaTek ultra-low-cost multimedia chips significantly reduce BOM costs

MediaTek Technology Co., Ltd. announced the launch of Ultra low cost multimedia mobile phone single-chip solution MT6252 to meet the fierce competition of domestic and overseas mobile phone manufacturers and operators for high quality, superior performance and strict cost control The huge demand for tube.

MediaTek MT6252 is the world's first single-chip solution for ultra-low-cost multimedia handsets (with built-in 32Mb PSRAM static random access memory) that does not require plug-in “static random access memory”. Its excellent specifications include support for serial flash. , rich multimedia specifications, low power consumption, high integration, support for four cards to be four. This single-chip solution is highly integrated with baseband and RF, as well as the necessary power management components (PMUs), touch screen ICs, audio amplifiers, and multi-card multi-standby interfaces. Following the consistent high integration and innovation in hardware, MediaTek MT6252 solution supports cost-effective serial flash memory to support multiple high-end multimedia specifications. Compared with traditional ULC solutions, the MediaTek MT6252 solution not only drastically reduces the number of components required for fabric distribution. The board size is also reduced by 20%. Its high cost performance is unique in the world. Its excellent technology and performance have made MediaTek again set a new standard for the mobile phone industry.

According to Strategy Analytics, a market research and consulting firm, sales of ultra-low-cost mobile phones worldwide will reach 300 million in 2013, of which more than half will be sold in emerging markets. China and India are the main markets driving this growth. From 2007 to 2013, the share of ultra-low-cost mobile phones in the global mobile phone sales will triple.

The Deputy General Manager of Lianfa Technology Lv Pingxing stated: "From ultra-low-cost single-chip, 3G, intelligent machine solutions, MediaTek is committed to providing customers with cost-effective and differentiated solutions with a complete product layout and a rich product line. MT6252 is the current market The only ultra-low-cost single chip that supports multimedia applications with serial flash memory, while helping customers to achieve the highest quality audio and video performance at the lowest cost.In addition to saving customers' development resources, MT6252 is very compatible and expandable, easy to With the conversion and upgrade of the same series of products, it can significantly shorten the revision time, accelerate the time to market, and help customers improve their market competitiveness."

MT6252 supporting serial flash memory brings huge cost-effectiveness to mobile phone manufacturing customers, reducing the number of passive components, reducing the BOM size by 20%, which significantly reduces BOM cost; its superior performance also includes supporting pulses up to 10V Chargers, this is particularly important for mobile phone manufacturers exporting to various emerging markets.

Despite the ultra-low-cost single-chip, MT6252 did not reduce its specifications and performance requirements. Its specifications also reached world-class levels in the “best mobile phone plan” that MediaTek has been implementing for many years. Among them, the MT6252 ultra-low-cost single chip of MediaTek is particularly outstanding in terms of audio, video, and low power consumption. MT6252 uses ARM7EJ core, processing speed up to 104 MHz, MP4 CIF format video playback speed up to 30fps, visually presenting smooth media playback. In addition, MT6252 can also support a variety of wireless connectivity specifications, including FM radio, Bluetooth, quad-band GPRS and so on. Terminal products using the MT6252 are expected to be available later this month.

Mr. Ho Sau-ceng, CEO of Ronaldo, stated: "MediaTek has extensive experience in peripheral device verification and third-party software support, and can provide complete solutions to help our company fight for the first time in the fierce competition of time and cost. Machine, its stability and rich and smooth multimedia experience also help us gain the support of consumers."

Rui Xike CEO Wang Xun also said: "Whether it is the domestic market, or overseas emerging markets, there is a great demand for ultra-low-cost mobile phones. MediaTek MT6252 high integration, low power consumption, compatibility and scalability, and its The stability and low power consumption of the four-card four-stand-by system allow us to receive a great response in emerging markets. The high cost performance can help our company to make the greatest difference in feature phones.”

Jin Li Group Chairman and President Liu Lirong said: "Jinli has always adhered to the 'practical and easy to use' brand claims. MediaTek MT6252 ultra low-cost multimedia mobile phone single-chip solutions just to meet our high quality, high performance and low cost Demand, and the majority of mobile phone consumers will be the biggest beneficiaries."