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Traditional TV manufacturers have made many attempts in the process of Internet transformation. The endless stream of strategic arguments are vulgar. There are also few innovations in the splitting game. It is more likely that entertainment will turn them into new ones. piece.
New products, please celebrity endorsement
In the age of the Internet, traditional TV makers who have long sincerely used their youth are not satisfied. In order to cater to the tastes of young people today, they invited scenes of the goddess and goddesses. As early as last August, Konka invited Fan Ye as the new season spokesperson. Recently, even Changhong took the entertainment step, making Deng Chao a spokesman for CHiQ's second-generation television.
Especially in today's hardware convergence, the popularity of the stars can be effectively improved by combining the personalities of star individuals with the latest sub-brand features of traditional TV manufacturers. More importantly, under the "Internet +" trend, entertainment will become one of the important directions for TV industry. Celebrity endorsements can not only quickly improve the reputation of sub-brands, but also provide ready-made materials for promoting entertainment.
Introducing TV games to increase entertainment elements
Under the entertainment banner, video games are increasingly favored by traditional TV manufacturers. They spare no effort to promote the development of video games and hope to gain a share in the upcoming video game industry. Last year, Konka TV slim and Tencent Games joined hands to create the largest TV game platform in the TV industry, introducing more hand-held heavy games.
Changhong will undoubtedly advance video games. Changhong teamed up with Gameloft to launch the Changhong CHiQ Cup Wild Ride 8: Lingyun "Changhong Million Grand Prix". The competition not only attracted Goddess-level figures such as Ru Shen Jingjing, but also convened 1.08 million players nationwide. The development of TV screen games has taken a new height.
Whether it is a video game or a celebrity endorsement, it is only the start of the traditional television manufacturers to enter the entertainment. In fact, traditional TV makers are most afraid of being old, because the consumer groups they are facing are getting younger and younger. If you don’t ask the male goddess or the goddess to speak for one another, and don’t join a rich entertainment game, chances for the survival of traditional TV manufacturers will become more and more. small. Re-packaging oneself through entertainment and letting itself create a new image among consumer groups is an important way to rejuvenate traditional television.
These manufacturers all want to reshape their brand through these young stars. Moreover, the personalized young and fashionable image is more deeply rooted in people's minds. Changhong aims to display a new image of youth, fashion, technology, and humanity to the outside world through CHiQ. Deng Chao, as the leader of the national youth idol, is undoubtedly the best candidate. Deng Chao stated at the conference that "CHiQ is a very fashionable and young brand. I think young people are a healthy mentality and actions led by this healthy mentality. As a young man, we must first dare to think because of imagination. It is the cornerstone of all successes; secondly, young people must dare to do it, because only action can advance.â€
This year is the first year of video games. Video games have not yet broken out. Many traditional manufacturers are now promoting the development of video games, which is a good start for big-screen games. For example, this time Changhong has made more people experience the coolness of big-screen games through the form of games. And the personal experience of the goddess Gui Jingjing is even more of a highlight: “The feeling brought by the big screen is really too cool, and the eyes will not feel any uncomfortable! The most unexpected thing is that playing on the TV for a long time, the results are actually better than It's even better on mobile phones! I'm playing this game on TV. It's already a master of mastery!"
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