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It is simple to say, but it is not easy to do. Domestic LED companies still need to work hard in many aspects. At the moment, taking the road of differentiation will become the key to success, and at the same time, it is necessary to formulate product strategies for different markets in order to firmly occupy the overseas market share. So, how do you want to win domestic companies in overseas markets?
1, establish a brand image <br> <br> establish a brand image takes a long time, a good brand image but also through their own to rising. Many companies tend to focus their efforts and orientation on making them bigger and stronger. However, blind expansion will only lead to a disadvantage in the absence of core technologies and brand advantages. Although China's LED exports are showing a thriving scene, behind the beautiful data, there is also a "å°´å°¬".
At present, the biggest problem in enterprises is that brand and management awareness is poor, the technology content is low, and the profit margin is very limited. The situation is not optimistic.
On this hand, on the one hand, enterprises must firmly adhere to the road of brand economic development, establish a strong brand awareness, pursue quality, and pay attention to integrity. In addition to constantly improving the LED brand image and influence, we must also create an image that is in line with the public consumer psychology. Enhance consumer confidence and loyalty to the LED brand. Only by making consumers become the real users and loyal supporters of the brand can they become the intangible assets of the company and establish the image of the company itself.
Therefore, establishing an image of export products and winning the trust of customers is an important guarantee for the stable development of China's LED display export products.
On the other hand, it is necessary to strengthen the supervision of brand enterprises, and continue to promote technological innovation, product innovation and business model innovation, to achieve the ultimate market segment of LED enterprises, to achieve a high degree of product competitiveness and high market share. This is the only way to achieve the new normal development. Although the competition of brands is very fierce, brand competition largely inhibits the disadvantages of commodity price competition and quality competition, so it is necessary to guarantee the rights and interests of consumers to a certain extent. Therefore, the establishment of independent brands can also maximize the principle of open, fair and just market.
2, to improve product quality <br> <br> product quality determines the value of their products. Domestic LED companies want to get a slice of the overseas LED market, and quality is a key issue.
"We don't participate in the price war, because we believe that the quality is the premise, the materials are good, so the product is worth the price." Ye Guangkai, general manager of Guangmai Electronics, said that if all the companies in the industry follow the standardization of products, It is easy to enter and exit overseas markets such as Europe and the United States, and the entire domestic market tends to be healthy. 
[Text|High-tech LED reporter Wen Zhao] In recent years, the dependence of domestic enterprises on exports has gradually increased. Many LED companies are rushing to overseas markets and see it as a way of survival. In this process, companies are considering more survival, but they have neglected how to get out of their own path of success.