Domestic water purifier manufacturers suffering and joy

Strictly speaking, the water purifier belongs to the household appliance industry and is claimed to be the last piece of cake in the home appliance industry. However, due to the fact that it deals with water, people control water purifiers and call them “water appliances”. Therefore, many people will have clean water. The device is summarized as a new type of industry. The water purifier adopts pure physical filtration technology, which is a new type of household water treatment equipment that is used to make and drink, and is now drinking. In addition, the advantages of compact appearance and product safety are increasingly favored by consumers.

With huge market capacity and attractive profit space, investors from all walks of life have flocked to the market. The water purifier brands are all over the place. The water filter industry, which looks very lively, has more pain than happiness.

One pain, many domestic water purifier brands, industry competition disorder

Because everyone is willing to invest in water purifiers, it leads to chaos in this industry, many brands, miscellaneous brands, mixed media, product quality is also uneven, many companies without technical strength R & D by buying accessories, although short-term products by low-cost sales It is very good and the interest is also very good. However, due to unqualified quality and unsatisfied after-sales service, many problems arise in the product, causing many troubles to the consumers, which poses a great threat to the healthy and sustainable development of this industry. At present, China's professional water purifier brands are mainly distributed in the "Pearl River Delta" and "Yangtze River Delta", in which the "Pearl River Delta" is represented by brands such as Quanlu, Liyuan, and Net Spring; the "Yangtze River Delta" is mainly based As representatives, these brands have jointly built the first square array of China-made professional water purifiers.

Pain II. Cross-industry brand involvement, industry structure will change

It is understood that with well-known companies such as Midea, Haier, TCL, Shuaikang and Gree entering the clean water industry across industries, there will be a wave of cross-industry trends. The intervention of these companies is based on the strength of their own consortium and the perfect channels. The service system will bring certain competitive pressure on the professional water purifier manufacturers; on the other hand, the abundant funds of large enterprises will further promote the technological innovation and product innovation of the water purification industry, which will increase compared to the professional water purifier manufacturers. Your own competitiveness must use your own professional to ensure leadership in these two aspects, otherwise it is difficult to escape the fate of being eliminated or acquired.

Pain 3, imported water purifier brand influx

Based on the large potential of China's water purifier market, many imported brands have come across the ocean. With the word “import”, they can quickly stand out in the domestic market, and they will firmly control the high-end market at a high price. The easiest and most willing to buy water purifier products to take a part of the group will be poured into the domestic market of imported brands to share, eventually leading to the domestic professional water purifier brand is difficult to get rid of the high-end image.

Everything is two-sided, and happiness and pain are the same. It is a pair of twin sisters. There is pain and happiness.

Happy one, huge market space

At present, the drinking water of urban residents in China is mainly bottled water. As bottled water is frequently exposed to quality problems in recent years, urban residents will find a better solution to the needs of drinking water, and the appearance of water purifiers has not only been resolved. The daily drinking water demand also solves the demand for domestic water, and water purifiers are more likely to be enjoyed by urban families. It is conservatively estimated that there are currently 150 million urban households in China, with a market capacity of 150 million units, a calculation of 1,000 yuan, and a market size of 150 billion yuan. Currently, the urban water purifiers have a penetration rate of less than 5%; they have the same base number. In the vast rural market, the lower penetration of water purifiers means that the market size of household clean water in the urban markets of rural households will exceed 300 billion, and it is foreseeable that in the near future, the water purifier will become the next generation of TVs, air conditioners, and solar power. Another gold industry.

Happy Second, consumers have accepted and accepted

The water purifier itself belongs to a foreign trade. At the beginning, most consumers were skeptical about the role of this product, but as a group of consumers who came back from abroad took the lead in using water purifier products, they provided the A group of old customers, they are also one of the early water purifier advocacy; Moreover, with the water pollution incidents in recent years, a large number of consumers took a look at the mentality of purchasing and using water purifier products. It brings them a very good water purification experience, and they obviously can feel that the cost of water purifiers is lower than buying bottled water, so they start recommending to their relatives and friends, and more and more people are willing to Take time to understand the water purifier.

Happy three, low investment costs and high profitability

The first is low investment costs. Relevant person in charge of China Water Purifier Information Network has described it in three aspects: First, the threshold of water purifier technology is not high, general companies can assemble, and the assembly does not require a formal assembly line, and hand-screwed small factories can assemble; Although the water purifier is a household electrical appliance, its products are more sold in the building materials market, can be sold with building materials, kitchen utensils, and sanitary ware products, and can also be sold jointly with home improvement companies and cabinets stores, with wide sales channels and no entry. Fees, etc., settlement is easy, capital turnover is fast; Second, the water purifier target consumers clear, promotion costs are low, and the sales time is long, no obvious season, the lower cost of sales.

Second, high profit returns. This is an industry characteristic inherent in the new type of industry.

In fact, whether you are happy or suffering, you need to face it correctly. You need to know that a market without competition is not a market; a brand with no competitors is not even a brand, because there will be competition before it can develop. For themselves, domestic brands of professional water purifiers should seize the opportunity to continue to strengthen themselves, resolve the dangers and win the market.