Comments: Silicon Valley invasion Nokia can return

"Nokia is back" (Nokia is back), although at the Nokia World Congress 2010 on September 14, this was the most mentioned by many of its vice presidents, but for now Nokia, if it is expressed as "I will definitely return" seems more appropriate, and Nokia is facing market realities.

This is indeed the case. In recent years, the turning of Nokia's elephant has been a bit difficult and unwieldy. Facing two unexpected opponents: Apple and Google, Nokia has been passively retreating.

After all, occupying the top position in the world for nearly 10 years, Nokia has profoundly realized that what is called an overwhelming victory - Motorola's decline in previous years will still make people feel dead. Fighting against the rivers and mountains often requires only the courage to push forward without any effort, while the defenders are more concerned about the need to master the subtle balance between the Yang and the abandon.

High-rise exchange

At the Nokia World Congress, with the release of four new models, Nokia also announced the resignation of a heavyweight. He is Nokia's global second-hand executive vice president and head of mobile solutions Anxi Fanjoki, and he is also known by the industry as "Nokia's Jobs."

On September 10, 4 days ago, Nokia confirmed that the position of chief executive officer, Herbalife, will be taken over by Elop from Microsoft on September 21st. Canadian Elop will become the first company to be considered a Finnish national treasure. Non-Finnish CEO. Elop, formerly president of Microsoft's Business Software Division, was responsible for Microsoft's Office business. Before that, he served as chief executive officer of many U.S. companies including Juniper, a network device company, and Adobe and Macromedia, a multi-media image editing software company. He was also a former employee of Hewlett-Packard. One of the candidates for the post CEO. Nokia confirmed that the company’s non-executive chairman, Ollila, is also likely to step down after the company’s 2012 annual shareholders’ meeting. Ollila is indeed considering this matter.

Nokia's market value has shrunk by nearly 60 billion U.S. dollars since Apple’s IPO in 2007. It has fallen by nearly 20% in 2010 alone. Dissatisfaction with shareholders’ management achievements has led to the departure of several Finnish ancestry executives, and a new rich software system. The arrival of "Silicon Valley Kid" in the industry background shows Nokia's eagerness and determination in the software and Internet business and North American market. He may speed up Nokia's original sluggish pace.

All on the line

On the stage, Fan Qiao Base Station released three smart phones C6, C7 and E7 based on Symbian 3 operating system with passion. They respectively featured entertainment, social and business functions. When the product introduction was over, Fan Qiaoji said: "This is the last time I represented Nokia at an important event," and six months later, he will officially leave Nokia.

Also released with the new machine is the Symbian 3 operating system. In the smart age, the role of the operating system is equivalent to the nerve center, and all applications carried on the mobile phone must be based on this and the importance is self-evident. Symbian 3 features include full optimization of memory management, multi-touch support, and support for high-definition video output.

In addition, in order to attract more developers and expand their revenues gained through Nokia Internet Store Ovi, Nokia significantly improved the operator's profit sharing to be implemented starting from October 1, and canceled the time-consuming and expensive application certification. Step; For developer-supplied Qt software development kits, developers need to reduce the amount of code required to develop Symbian smartphones by 70%.

From mobile products to operating systems and Ovi App Stores, Nokia hopes to establish an ecological chain and attract more and more allies with a very humble attitude.

Instead of ushering in the highly anticipated mobile operating system Meego for Nokia and Intel, Nokia unveiled a non-smartphone C3 on the second day of the World Congress. This mobile phone with dual touch and keyboard, based on Nokia's low-end mobile phone development platform S40, can also achieve a variety of applications on the Ovi store, including e-mail, social networking and other functions. The border between smartphones and non-smartphones is blurring, and Nokia is very happy to see this.

Nokia is using a variety of products and a full price chain to fight against the Apple iPhone. It also generously allows developers to continue to reduce the developer's cooperation threshold in order to develop applications that can be used around the world. Nokia is here. In the battle of defending Jiangshan, we cannot but say that we are well-intentioned.

Weight dancing

Including the high-end smart phone N8 released at the end of August 2010, the advent of these five mobile phones bears the burden of Nokia’s recovery. In the second quarter of fiscal 2010, when the financial report was announced, Kallasvuo claimed that there would be a flagship model to help Nokia reverse the current passive situation.

Nokia's situation is certainly not good. According to data released in the second quarter earnings report, Nokia’s profit for the single quarter was US$291 million, which was lower than the US$484 million in the same period of last year, which was a 40% year-on-year decline. At the same time, Apple sold 8.4 million iPhones during the quarter, an increase of 74% year-over-year, and profit growth of 78% to US$3.25 billion. Revenue increased by 61%.

Not only is sales from end products declining, but Symbian’s leading position in operating systems is also eroded by Google’s Android and Apple’s operating systems.

Market research firm Gartner's latest report shows that due to the rapid occupation of the market by smartphones such as Android, Nokia’s market share has declined, both for its products and its dominant Symbian system. Currently, Nokia's share in the global mobile phone market is 34.2%, which is still the top spot, but it has fallen from 36.8% in the same period last year.

In addition, due to Nokia's delay in repairing defects and launching new products, the market share of its dominant operating system Symbian fell from 51% to 41.2%.

Under the enormous pressure of Apple and Google, Nokia is no longer merely jealous of saying "Apple is our wake-up call." Instead, it has quickly entered an actual phase of reversing the passive situation, but where exactly is it? The reversal of the breakthrough will be the most urgent task for Elop after the arrival of Nokia.