AMD fires robbery to fully launch targeted marketing The Intel 6 series chipsets exposed flaws and gave the Sandy Bridge platform a smashing momentum, forcing Intel to recall the already shipped 8 million chipsets, and to pay $300 million in revenue losses and $700 million in replacement costs. The channel market is also chaotic. The happiest nature in this situation is naturally AMD, but apart from making some comments, AMD in the high-level turmoil seems to have been calm and there is not much action.

Is AMD willing to give up such a godsend to fish? Obviously not. AMD finally launched a well-prepared large-scale marketing campaign "Ready. Willing. And Stable", the target of the attack is out of the Sandy Bridge platform, especially the word "Stable" is quite meaningful.

AMD said that this marketing campaign is intended to encourage channel vendors and PC enthusiasts to seize the opportunity to use AMD CPUs and GPUs to build the best PC platform. The entire activity consists of the following aspects:

1. Global advertising: Advertise ads on a large number of PC enthusiast sites in various regions, including Clubic. Com, HardCOP. Com, HardwareHeaven. Net, HotHardware. Com, LegitReviews. Om, PCGamesHardware. De, PCPer. Com, ixbt. Com and so on.

2. Online promotion: A new dedicated web page is launched to guide partners and consumers to directly obtain AMD product information, especially which ones can directly replace competitive products.

According to AMD's promotion, the advantages of its own platform compared to Sandy Bridge are: free overclocking with AMD OverDrive, DX11 visual experience, Eyefinity multi-screen output technology, easy upgrade of the full price platform, comparable price of six and four cores, and backward compatibility with the motherboard .

In addition, some alternatives given by AMD include:

Phenom II X6 1100T+Radeon HD 6850 replaces Core i7-2600K

Phenom II X6 1090T+Radeon HD 5750 replaces Core i5-2500K

Phenom II X4 840+ Radeon HD 5670 replaces Core i5-2300

Athlon II X4 645+ Radeon HD 5450 replaces Core i3-2100

3. Game for players: Starting on February 21 local time, local time starts a contest on Twitter, a large social networking site, to promote AMD's desktop and mobile platforms. For 8-10 weeks, the winner will receive AMD products and PC games and other prizes.

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