Poster LED displays are commonly used in various settings such as shopping malls, airports, train stations, and retail stores to grab the attention of passersby and promote products, services, or events. They are popular due to their high brightness, vibrant colors, and ability to display moving images, videos, and animations.
These displays are often controlled remotely through a content management system, allowing advertisers to easily update and schedule different advertisements or messages. They can be programmed to display specific content at specific times, making them highly versatile and customizable.
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As one of the largest electronic brands in Europe and even in the world, Philips holds the reputation of a century-old royal brand, and has a considerable number of independent patents in the television industry. Ambilight technology, "Shu-blue" technology, OLED self-luminous technology, QD Quantum dot technology, 4KHDR technology, 3D image technology, "Rui sense" remote control, and so on, all allow people to see Philips' deep heritage and outstanding innovation capabilities.
With the current trend of consumption upgrade, when users select TVs, in addition to the hardware level, the richness of TV content will also be taken into consideration. If traditional TV is only innovative on the hardware level, it will be difficult to meet the diverse needs of users for content experience. Nowadays, because of its powerful strength in content integration, Internet TV is also rapidly developing and constantly impacting the market share of traditional TVs. Traditional TVs need to seek transformation in order to occupy the Internet era. 
The micro-whale, an internet TV company initiated by Chinese culture, Tencent, Alibaba, and China-Guangzhou co-investment, has unparalleled superior content and industry-leading content operation capabilities. The head of the micro whale relied on the strong contents of Chinese culture, Tencent video, and mango TV to create a "multiple content platform to rely on" + "differential boutique content resources" + "home-made content" to consolidate the content pyramid, becoming the only one integrated Massive content and centralized operation of Internet TV on the platform. The micro-whale television operations team has operated over 10 million large-screen paying users and served the largest OTT platform in China. In the rapid growth of the micro-whale within 20 months, it created the largest number of industries in the Internet screen industry. Philips is also looking at the strong operational capability of the Chinese micro whale at the content end, making Philips TV, which is committed to the transition from soft to hard, twice choose to cooperate with the micro whale. 
The traditional brand Philips and Microwhale once again reached a deep cooperation, and once again injected a shot to the TV market. The transformation of cooperation between traditional TV companies and Internet TV will certainly produce a 1+12 effect, which may become the industry benchmark for the future development of the entire TV market.
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On April 20th, Philips, a century-old international brand, held a new product experience conference at the Shanghai Hongqiao Performing Arts Center. At the meeting, Philips announced the appointment of popular star Lin Chi-ling as Philips CIO of the six screen display products business, and at the same time joined hands with Internet TV new micro whale to reach deep cooperation. Philips, Micro Whale and Lin Zhiling's "strong alliance" will once again bring a "flying" whale to the television industry. One-year-old microwhale and century-old giant Philip As early as October 2016, only one-year-old microwhale officially cooperated with the century-old giant Philips to jointly launch the Philips Microwhale TV series. In this cooperation again, Philips will use its powerful content operation capabilities to realize its transformation into a hard-soft integrated television. Strong and strong re-create "fly" often "whale" like Philips as a leader in traditional television, that a "good TV" can not be separated from the accumulation of the brand, but also must have a "hardware + software" super combination, that is, The so-called "good hardware + good content + good brand" "three good TV." For this reason, Philips TV selected a “strong and powerful†curve speeding route, which requires a company that is strong enough in the industry and has a considerable amount of content resources to go hand in hand to achieve “good content†with an open and cooperative attitude. "The construction. Among the many Internet TV companies, why did the 100-year-brand Philips choose to set up a young Internet whale with just over 20 months?