Earlier, it was reported that the big god evleaks said that the Apple iPhone 2016 conference will be held on September 12th, but it is not sure which day, in fact, the annual release time of the iPhone new product is relatively fixed. Now Bloomberg News confirms that the Apple iPhone7 will be released on September 7.

This is consistent with the release date of the iPhone. Last year, Apple held a press conference on September 9th, releasing the iPhone 6s. According to previous rumors, the iPhone 7 will cancel the 3.5 mm headphone jack, and the Home button will be upgraded to a touch-sensitive feedback button. However, the appearance of the new iPhone will not be much different from the iPhone 6s. Apple will release the redesigned iPhone next year.

Similar to the current version, the larger version of Plus will have better camera performance. According to recent reports, the iPhone will be equipped with dual cameras.

It is expected that Apple will announce the official information of the conference in the coming weeks. On September 7th, Sony will also hold a conference on PS. We expect to see the new PS4 Neo.

As for the version, there have been a lot of news earlier that Apple will separately launch the dual-camera version of iPhone7Plus outside the normal iPhone7 and iPhone7Plus, which is called "iPhone7Pro", but the latest news shows that Apple has carefully considered it. Canceled iPhone7Plus, leaving only iPhone7Pro. Of course, it is not excluded that Apple will be named according to the previous rules for the unification, and the dual camera version iPhone7Pro will be named "iPhone7Plus". In other words, this release may still release two iPhones, but the iPhone7 is a single camera, while the iPhone7Plus is a dual camera.

iPhone7Plus

The big upgrade MacBook Pro will be sent later

According to foreign media reports, sources revealed on Wednesday that Apple wants to use one of the old products to revive the company's revenue decline for two consecutive quarters, and is planning to upgrade the MacBook Pro notebook product line for the first time in more than four years.

According to the news, the upgraded MacBook Pro will become thinner, including touch screen bars for function keys, and will be configured with a more powerful and power-saving graphics processor for professional users such as video game players.

According to sources, Apple has been testing the new MacBook Pro ahead of the beginning of the year, but Apple is unlikely to showcase the new MacBook Pro at the iPhone conference on September 7. So far, Apple spokesperson Bill Evans has not commented on the report.

After Apple released the iPad in 2010, the late Apple co-founder Steve Jobs called the device "post-PC device", indicating that the iPad might be called a replacement for laptops. . But products such as the MacBook Pro show amazing flexibility. The Mac, including the Pro product line, had revenues of $25.5 billion in the previous fiscal year, up 6% from the previous year: while iPad revenue fell 23% to $23.2 billion.

Apple has made major adjustments to the MacBook Pro lineup this year to increase sales of notebooks as consumers choose to buy or replace the iPad for a longer period of time. According to sources familiar with Apple's strategy, Apple's own research shows that consumers generally choose to change the iPad every three years; the iPhone replacement cycle is every 18 months to 24 months. This can also explain why iPad shipments have been in decline since the peak in 2013.

iPhone7Plus

The most important adjustment to the new MacBook Pro is the addition of a touchscreen bar that replaces the function keys on the keyboard. KGI Securities analyst Ming-Chi Kuo said earlier this year that the MacBook Pro touch screen strip will use a thinner, lighter OLED display.

Apple's goal of embedding a proprietary feature display in the MacBook Pro is to simplify the traditional keyboard shortcuts that experienced users are accustomed to. According to the source, when users use the new MacBook Pro to open iTunes, the touch screen can theoretically display media playback control; when performing word processing tasks, it can display editing commands such as copying and pasting. The touchscreen bar also allows Apple to add new buttons through software updates instead of making it more expensive and slower hardware updates.

According to sources, the new top-of-the-line MacBook Pro will be thinner than current products, but not as thin as the MacBook Air or the latest 12-inch MacBook. The new MacBook Pro is more energy efficient than existing products, and the outer casing has a shallow edge curve. In addition, the trackpad of the new MacBook Pro will be larger.

According to other sources, consumers can also choose to purchase a new MacBook Pro with AMD's higher performance graphics chips. Intel used to be the processor of the MacBook Pro, but it's unclear what processor the MacBook Pro will be configured with. It is reported that Apple uses AMD's Polaris graphics chip in the MacBook Pro because the chip is designed to be more power-efficient and thinner, and can meet the design requirements of ultra-thin Apple notebook computers. AMD said at the beginning of this year that the new graphics chip is 20% thinner than the previous generation. So far, AMD has not commented on whether Apple is using the company's graphics chips in the new MacBook Pro.

It is reported that the new MacBook Pro will support USB-C technology. Like the iPhone, iPad and 12-inch MacBook, the new MacBook Pro will be available in three colors: space gray, local gold and moonlight silver.

Apple also plans to introduce Touch ID fingerprinting technology from the iPhone into the MacBook Pro product line. According to sources, Apple has been testing different versions of the MacBook Pro that place the fingerprint reader next to the touch screen. The fingerprint reader enables users to log in faster and theoretically complete Apple Pay payment authentication. Like the iPhone, the MacBook Pro will encrypt the fingerprint data so it will not be removed from the device.

Apple said in June that the company will include voice assistant Siri, new messaging applications and photo management in the new Mac operating system Sierra. In addition, Sierra will also deeply integrate iCloud.

After the stock hit a low of $90.34 in May this year, Apple's share price began to rebound. The company's share price fell by $0.81 on the Nasdaq Stock Market on Wednesday, down 0.74% to close at $108.00. Apple's market value is about $581.95 billion, based on Wednesday's closing price.

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