The TV industry in 2016 was very lively. At the beginning of the year, there was a big drama of Foxconn marrying the "Japanese wife" Sharp; followed by the opportunity of the first year of sports, the various fancy marketing battles in the circle. Especially with the east wind of the Olympics, various new concepts and black technologies are emerging one after another, and many TV brands have also taken the opportunity to release many new products. On the other hand, traditional TV manufacturers are scrambling between OLED and quantum dots. Internet manufacturers are facing swords in hardware subsidies and content charges; panel price fluctuations are also extremely intense this year, bringing the overall increase in revenue-free market More variables. Where is the future direction of the TV industry? In recent years, if you want to say the biggest changes in the TV industry, it must be the emergence of Internet TV. To some extent, Internet TV has rewritten the rules of the entire TV industry. However, after several years of rapid development, Internet TV itself also faces some bottlenecks. Many Internet TV manufacturers have offered to sell hardware by subsidies and then make money by content. But this model, at least for now, has not yet succeeded. After all, the result of hardware being sold at a cost lower than the cost price inevitably makes it impossible to invest more in technology research and development, which will eventually damage the user's viewing experience. In addition, regardless of whether it is home-made content or outsourced copyrights, the construction of a content ecology actually requires more investment. In the short term, there is no prospect of profitability, and long-term development cannot be sustained. On the other hand, in the face of the volatility of upstream panel prices, those companies that originally sold hardware at a lower cost price have weaker resistance. For example, when panel prices rose sharply in the second half of this year, some Internet TV brands raised the price of each TV set by 100-300 yuan. However, for Samsung, which has mastered upstream resources, the impact of panel prices can be digested through its control of the entire industry chain. In fact, Samsung is also one of the world ’s leading LCD panel manufacturers. Samsung ’s TV products have always been based on its excellent design, and it is also one of the spokesmen for higher-tech civilian-level TVs on the market. Each flagship product will lead the market trend, and has always had a very high position and voice in the TV market. Under the pressure of Internet TV brands, traditional TV manufacturers have also ushered in a major round of reshuffle in recent years. Japanese color TV giants Sony, Panasonic, Toshiba, Sharp, etc., which have firmly occupied the mid-to-high-end market, gradually faded out. Some companies even fell into the quagmire of long-term losses and had to be merged by other companies. The domestic color TV companies that once seized 70% of the market share by low-cost marketing have also started to "Internet +" after a round of survival. Among them, traditional TV manufacturers have increased cooperation with content resources, becoming a way to break through. For example, TCL and iQiyi jointly launched iQiyi TV, while Haier has successively reached cooperation with Youku Tudou and Storm Technology. Hisense cooperated with Sohu and Yi Xun to develop and sell the VIDAABOX network set-top box. In addition, Hisense also cooperated with 11 video sites to launch a "gathering good-looking" TV, which will be installed on the TV as a content supplement. It can be seen that traditional TV manufacturers are striving to transform from a hardware provider to a platform role. In this wave, the most typical example is Samsung. According to the recent data from Beijing Qunzhi Marketing Consulting, Samsung has defended its global TV sales and won 11 consecutive titles. The data shows that Samsung Electronics led the global TV supply in 2016 with 19.7%, almost equal to the sum of the top three domestic TCL (7.6%), Hisense (7.1%), and Skyworth (6.6%). In addition to the excellent performance in sales, the excellent sales performance is also an important factor in the layout of the content. Samsung divided its content strategy into two directions: internationalization and localization. Internationally, Samsung has used its scale advantages to fully cooperate with global high-end video platforms. Large content companies including Amazon, American Live TV Group, and M-GO are all Samsung ’s partners. On the flagship model SUHD TV It is also equipped with rich applications such as Youtube, Fox Now, HBO GO, and BBC Sport. In addition, Samsung also found excellent content adaptation for its HDR1000 technology advantages, and reached a long-term strategic cooperation agreement with the famous Hollywood film maker 20th Century Fox to launch hundreds of HDR movies. In China, Samsung TV has also been actively promoting the localization of content, and has cooperated with Mango TV, Huashu, and ICNTV to build a full-quality content platform. By expanding the cooperation with Internet TV licensees, providing richer movies, variety shows, science and education, sports content on smart TVs, and quickly open the market. In 2014, Samsung TV started cooperation with Mango TV to lay out entertainment content, not only equipped with all kinds of popular dramas popular in Hunan Satellite TV's solo theater, but also many excellent variety shows such as "We're Here" and "Happy Camp". It also has "on-demand" and "recording" and other new functions that meet the needs of the audience. In 2016, Samsung teamed up with Huashu TV to further improve its content resources. It has launched a new blue ocean in the fierce content competition by focusing on the living room education market through a video content library of more than one million hours including exclusive "seek" documentary resources. On the other hand, watching Internet videos on Samsung TV is also taking shape. Prior to this, TV equipped with Internet video has been in a gray area with license restrictions, and with Tencent's share in future TV, Youku Tudou's shareholding in Guangdong, iQiyi's share in Galaxy Internet TV and other seven domestic TV licensees and the marriage of Internet video, Internet Video landing on TV is just around the corner. In addition, Samsung TV and Tencent Internet of Things have reached cooperation for many years. Samsung is likely to work with Internet video to further expand its content layout and create a TV empire with top-level hardware + rich content. Driven by the Internet, more and more viewers are pursuing personalized entertainment. Therefore, today's television industry is undergoing tremendous changes. TV is increasingly becoming the most important "screen" in people's homes, connecting various film and television resources, variety shows, sports events, and even smart home, online health, online education and other applications. At the same time, the gradual growth and growth of China's middle- and high-income groups have put forward higher requirements for the viewing experience. The TV market will also undergo structural changes in 2017, which will lead to the gradual growth of the mid-to-high-end product market such as quantum dot TV. When it comes to quantum dot TV, Samsung is undoubtedly the industry's recognized technology leader. Samsung's new SUHD TV product line brings more realistic picture quality, breakthrough design, unprecedented intelligent functions, and connects with the world. Known as "the future of television". Hollywood film companies, such as 20th Century Fox, use 1,000 nits of HDR as the standard for HDR TV content, so that viewers can enjoy the movie quality they expect. Samsung ’s SUHD TV uses quantum dot display to create a new industry standard with HDR of 1000 nits, making the contrast between bright and dark images even stronger. In addition, Samsung's deep black anti-reflection technology is inspired by nature. Just like the moth's eyes can receive natural light at night to "see" things, the light reflection phenomenon of the second generation SUHD quantum dot TV is significantly reduced, and the glare is reduced to a minimum. , So that the audience can enjoy the vivid picture no matter when watching super bright or super dark content. Because of the 10-bit quantum dot display, the new SUHD TV can express up to 1 billion colors, even the most subtle color differences and details can be highly restored under such technology. Even more exciting is the world ’s first bezel-less curved TV, the immersion and realism brought by the KS9800 are unprecedented TV viewing experiences. In the field of film, every technological advancement often brings a great improvement in the audiovisual experience, such as "The Billy Lynn's Midfield Warfare", which has recently been heatedly discussed, Li An also claimed that 120 frames / 4K / 3D The works captured in the format are shocking. In the field of television, Samsung has been committed to providing viewers with an audio-visual experience comparable to movies through technological advancements. After all, many companies can do content platforms, but not everyone in the industry's top technology. From the perspective of industry development trends, TV, as the most important "screen" in the living room economy, is developing into the largest entrance to the smart life of the family. Take Samsung Smart TV as an example, you can integrate a remote control that controls multiple connected devices into one, and only need a Samsung Smart Control remote to browse all content. It can also automatically detect and identify all connected home entertainment devices, such as set-top boxes, Blu-ray players, game consoles, home theaters, etc., without user control. You can even customize your own interface to quickly switch between different applications. In the future, as top technology and rich content are more seamlessly integrated, I believe that more and more users will fall in love with TV-with the most authentic audiovisual experience, connected to the world. Tinned Copper Clad Copper TCCC Corrosion-Resistant Copper-Clad Tinned Wire,Copper-Clad Copper Tinned Wire Production,Copper-Clad Copper Tinned Wire Processing,Copper-Clad Tinned Wire changzhou yuzisenhan electronic co.,ltd , https://www.ccs-yzsh.com