In the 2007 Macworld Expo keynote, Apple CEO Steve Jobs had a major release after releasing the iPhone. Although his major release was not a hardware or OS update, it was significant: When Jobs analyzed Apple's increasingly diverse product line, he also announced a change that heralded a new direction for Apple. Compared to the iPhone that was unveiled at the same conference, this change has more intriguing information. "Macs, iPads, Apple TVs, and iPhones, only one of these devices is a computer, so we'll change the name of the company," Jobs said. So Apple's name also changed from Apple Computer to Apple Inc., after the PC revolution. This begins. This ideological and cultural change has made the Mac a low-key device that has gradually become unobtrusive. Since then, most of Apple's innovations have been related to the mobile industry, and most of the Mac's appeared are existing, secondary technologies. Apple is no longer just a computer company. Mac is taking a smaller proportion in Apple's development blueprint. Mac has not been a key release product for several years. Because the interval between product updates has become longer, the industry began to question whether Apple still cares about the Mac. Long update interval This kind of questioning is actually normal. In the first half of 2016 we saw that Apple released new iPhones and iPad Pros, and Macs were much cooler than they were. In April of this year, the 12-inch Retina MacBook listed in the year was updated: faster Skylake processors and graphics, longer battery life, faster SSD drive, new rose gold version, and MacBook Pro has 14 months Not updated. The situation on the desktop Mac product line is even worse. Although the iMac was updated in October 2015, the screen resolution is higher, and the processor is stronger, the Mac mini is no longer updated since October 2014. Mac Pro is also a product that has not been updated since it was launched in December 2013. If you want to find a screen that can support this Mac Pro in the market, then we can only say "good luck." No one knows what Apple's long-term plans for the Mac product line, but we can be sure that Apple has not been concerned about this product line for a long time. Although there have been cases where the Mac’s update time has been extended before, it’s been the first time that so many models have been updated. Previously, the powerful professional Mac is no longer a flagship, and performance performance has a certain gap with competing products. Although there is news that the MacBook Pro will be redesigned this fall, the momentum of the post-PC era revolution does not seem to slow down. Mac attack Nowadays, more and more people buy Macs because of its design and form, not because of its features. Apple is also trying to narrow the gap between form and function. iPad Pro released by Apple in 2015 marked the maturity of Apple’s tablet PC products. Although the 12.9-inch iPad Pro screen did not change our understanding of the tablet PC, the Smart Keyboard and Apple Pencil have greatly improved the tablet PC's production potential. The positioning of iPad Pro is aimed at creative professional users, and the revolutionary changes it brings are important factors that continue to lead change in the post-PC era. Because of this, Macs have become redundant devices for millions of users. This has nothing to do with the Mac's screen resolution or drawing capabilities, but because of its perceptual knowledge of users and consumers. iPad is a professional device, and the appearance of Smart Connector and Apple Pencil enriches its features and features, and a series of applications make it no longer just a multi-touch tablet. And if the iPhone can be equipped with a Smart Connector in the future, then our iOS device will allow users to copy some of the things they do on their Mac to a mobile device in a more comfortable way - web browsing, sending and receiving information, writing Drawing, even simple photo editing - the line between iOS and Mac devices will be more blurred. The same is true of the new MacBook, although its performance is not as strong as the Pro device, but its light, thin, Retina screen, etc. happens to be the most valued when consumers purchase products. Less and less professional Mac updates, but people can still accept this situation, because fewer and fewer people need a Mac. For most people, the MacBook can already meet their requirements for all PCs. A long way to go You can say that the iPad Pro has eaten up the Mac market, but in many ways the iPad Pro can be considered a touchscreen version of the MacBook. Perhaps its function is not rich in the functions of the Mac, but for most people, its design and portability are enough to make up for its shortcomings. The more consumers can abandon the performance and productivity features of a lightweight design, the less attention Apple will place on the Mac. In fact, Jobs had foreseen this change before his death. At the All Things Digital conference in 2010, Dr. Mo asked if his tablet could replace the notebook. He said: "I think the PC will be like a truck. The people who need it will. Less and less, and this change may make some people feel uneasy." No matter how important the truck is to our daily lives, the trucks we see on the road are old and ugly. Some users certainly still need the Mac to perform certain tasks, such as coding, advanced Photoshop editing, integrated workflow systems, etc., but as long as the iPad is continuously updated, it may also perform these tasks in the future. By then, the update interval for high-end Macs will grow longer and longer until Apple no longer updates. The post-PC revolution is not about launching an iOS device that is equivalent to or can replace the Mac. Instead, it changes our habits to the point where we no longer need the performance and scalability of the Mac. Apple's time for this change may be earlier than ours. expected. This article from the Tencent News client from the media, does not represent the views and positions of Tencent News
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