Recently, Alipay and AR Co., Ltd. have achieved strategic cooperation to provide AR services for brands. It is understood that Alipay will be on-line AR portal, the brand can use the Alipay portal, as well as the AR technology and content support provided by Brightwind, to carry out brand creative marketing.

AR marketing is becoming an industry trend. With this service, merchants can complete AR marketing through Alipay without the need to independently develop AR apps. Consumers can also directly open Alipay AR scan to interact with brands.

Alibaba began to use force on AR and VR gradually from last year. First, the dual 11 launch Taobao Buy+ project, is committed to creating a "creature god plan" to build a three-dimensional product model library. At the same time, Alipay's VR Pay payment system has also gradually improved, and began to open to the use of third parties such as Xiaomi, Huawei.

Lei Feng network previously reported that Alipay also used AR to launch a set of five blessing activities, and combined with LBS allows players to grab red envelopes. AR+LBS Reality Red Packet, and AR Set Five. This time, Alipay extended AR to brand service marketing.

It is understood that the cooperation platform with Alipay is a technology company specializing in AR. They have released two AR glasses successively, and the current business is mainly concentrated on the B side. In November of last year, they launched an AR glasses equipped with Snapdragon 820, and recently released AR marketing solutions through “Custom AR Solutions”, “One-Stop APP Solutions” and “Mirror AR Solutions”. "And so on, let almost all merchants achieve AR marketing."

The cooperation with Alipay is to solve the entrance problem in AR marketing through external cooperation and provide comprehensive services for the brand AR creative marketing from technology to content to dissemination. According to insiders, at this stage, the brand has been able to access the service through the bright wind. At present, some well-known brands have taken the lead in cooperating with the two parties. The specific online time is still inconvenient.


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