LED


First: LED manufacturers have low-cost contact with cooperative customers

Companies need to reach qualified customers and participate in the exhibition is the most effective way. According to the survey, the average cost of using the show to reach customers is only 40% of the cost of other ways to reach customers.

Second: Meet a large number of potential customers

According to the study, based on the average number of visitors on an exhibitor's booth, only 12% of the people received calls from the company's sales staff within 12 months before the show; 88% were new potential customers, and the show was also an exhibitor. Bring high-level new customers. For exhibiting companies' products and services, 49% of visitors at the show are planning to purchase those products and services.

Third: Competitive advantage – show imagination and strength

The exhibition provides an opportunity for exhibitors to show their strength in front of competitors. Through the training of well-trained booth staff, active pre-show and exhibition promotions, and fascinating booth design, the competitiveness of exhibiting companies can be radiant. Moreover, visitors to the show will use this opportunity to compare exhibitors. Therefore, the exhibition is a good opportunity for exhibitors to show their image and strength.

Fourth: save time - do more with less

During the three-day period, the potential intent customers exposed by the exhibitors were more than the number of customers they could reach in 6 months or even 1 year; more importantly, the face-to-face communication with potential customers was quickly established and stable. An important means of customer relationship.

Fifth: teach customers to try products or feel service

There are not many opportunities for corporate salespeople to bring products to their homes for demonstrations. The exhibition is the best time and the best place for exhibitors to focus on demonstrating products or feeling services for potential customers.

Sixth: Expanding the brand influence of LED companies

Most exhibitions often attract the attention of many media, and the use of the media for publicity is a rare opportunity for exhibitors. LED lighting manufacturers can use the exhibition as a stage to showcase their products, corporate strength and brand image to the industry peers and related people.

Seventh: LED product and service market survey

The exhibition promotes the information exchange in our lighting industry, quickly understands the pattern and changes of the industry, and grasps the latest trends in the development of the industry, so as to realize mutual understanding among manufacturers, observe and exchange new technologies with industry insiders, and explore the marketing techniques and brand operation modes. Pay equal attention to communication and display.

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