When the market encounters “Waterloo”, how does hardware entrepreneurship take a different approach?

After the baptism of the hardware entrepreneurial wave in 2015, the battlefield without smoke is stifling. In 2016, the new entrants of intelligent hardware entrepreneurs are gradually falling, and the field of intelligent hardware is also gradually subdivided. It is not difficult to see from the many projects of Taobao and Jingdong crowdfunding that the market for female smart hardware entrepreneurship projects has been rapidly launched and has achieved good market feedback. Many hardware entrepreneurs have begun to try to differentiate the way, more and more businesses began to develop their own product routes and marketing tools from the perspective of women.

Looking at the battlefield of entrepreneurial killing, whether it is Internet entrepreneurship or smart hardware entrepreneurship, I have to admit that there are many men among entrepreneurs. So as a member of the entrepreneurial tide, how can we clearly and objectively understand the demand for women's smart hardware market products? Let's take a look at several popular female intelligent hardware products on crowdfunding websites.

1, health care class

Warm Blue Warman: It is a smart jewellery that relieves women's dysmenorrhea and has a variety of wearing styles. It can be used in Chinese medicine, hot moxibustion, warm display, accurate display of safety period, one-button summoning warm men, exercise step, and full monitoring of sleep data.

Smart bra: Kangxi Goddess smart bra with vibration control by mobile phone. With Bluetooth connection, the hardware is tested for thousands of times of high temperature and high voltage, and the machine is broken by machine to ensure safety and worry. The target crowdfunding is ¥50000, and ¥414144 has been raised.

Iball intelligent shrinking dumbbells: This iball smart shrinking dumbbell launched by Chunshuitang was once famous, and achieved good results of 2011384 yuan in Jingdong crowdfunding. Think carefully, iball is also attributed to the category of female intelligent hardware. As for the function, Xiaobian is also embarrassed to explain more here, interested readers can refer to it.

2, fashion beauty class

Magic Bean 3D Ion Comb (Mobile Power): Magic Bean 3D Ion Comb can alleviate your hair combing, hair loss, static electricity and other hair combing problems. It is a must-have combo for you to carry along, and also integrates mobile power function. Small and easy to carry. The target crowdfunding amount is ¥100000. As of April 13, the crowdfunding amount has reached ¥196842.

Cassava skin detector - skin asteroid, is a relatively early entry into the female intelligent hardware market, has been iterated to version 2.0, has raised more than 1 million in Jingdong crowdfunding a week. Cassava skin detector 1.0 is mainly to detect the water content of the skin. The 2.0 version of the cassava skin tester is based on the moisture test of 1.0 product, adding real-time monitoring of UV intensity, skin moisture data statistics, comparison before and after cosmetics use, environment Temperature, humidity monitoring and other functions.

Based on women's pursuit of beauty and fashion, the design of a female intelligent hardware product is particularly important. It is worth emphasizing that the cassava skin tester version 2.0 product design is completed by the well-known design company Rococo, using pure aesthetic design, symmetrical and simple.

In fact, it is easy to realize the fashion of the product, and the intelligence is easy to realize. However, when the fashion sense encounters the sense of science and technology, it wants to collide with the spark, and finally produces a perfect intelligent hardware product, which needs to be continuously worn and continuously improved. A sharpness in market demand, especially in the female consumer market where there is a great demand for such products.

Fashion sense encounters a sense of science and technology to be continued

It is not difficult to see from the product crowdfunding that the female intelligent hardware consumer market has great potential. Based on the characteristics of these crowdfunding products, we can sum up the female intelligent hardware products to have: stylish appearance, wireless connection, convenient function, small and versatile, easy to carry, and subsequent value-added services, in order to better cater to the majority of women's consumption. The taste of the group.

I want to know more follow-up stories about the sense of science and technology, and to understand the choices of female consumers about smart hardware products, as well as the problems that should be paid attention to in product design. You can sign up for the upcoming Jufeng hardware in Guangzhou. Jufeng Open Course·Female Intelligent Hardware Special.

We invite you to the cassava technology CEO Li Wang and Luo Keke (Shenzhen) design director Tian Hao, they will share their unique female intelligent hardware product marketing experience and industrial design concept, in addition, there are many investors present, together around the intelligence The hardware women's market launches a wonderful sharing salon, and there are also project roadshows on the spot.

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