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The above are the major TV brands sold by JD. We can be divided into four categories: Skyworth, Hisense, TCL, Konka, Changhong; the four major joint venture brands: Samsung, LG, Sharp, and Sony; Xiaomi, Kukai, LeTV, etc. Brands and joint venture brands are almost twice as expensive as domestic brands in terms of same-size brand products. At present, joint-venture brand production is all domestic, and low-end and middle-end products are no different from domestic brands. High-end products still maintain the advantages of color quality. Of course, The price of tens of thousands still daunts many consumers. 
The positioning of various brands of products is also quite different, and the price difference is also huge. Take 55-inch TV as an example, the joint venture brand takes full advantage of the brand premium, the price of the end product is more than 7,000, and the domestically-made traditional brands are mostly concentrated in 4-5. Thousand yuan, while the price of emerging Internet brands is in the 3-4 thousand yuan, such a large price gap, in addition to the accumulation of technology and brand, the emerging Internet brands in order to seize the market low-cost strategy is also a major factor, music as the hardware free strategy Ye Hao , Millet freight stripping strategy is also good, all want to make consumers feel cheap, Skyworth Internet brand cool open their K-series products also hit 3,000, as Skyworth manufacturing and after-sale products, its universal quality and after-sales service , Let more people believe that the Internet brand, to some extent, also made a name for Internet brands. 
There are also some television brands that are neither well-known nor have technical and after-sales service support. They are trying to occupy the market at a very low price. However, after all, television is used as a durable product. Its use market has to be more than 5 years. Whether consumers are willing to buy a product that lacks quality and after-sales service The product, I believe many people naturally have a choice.
In 2016, TV brands have gradually evolved from the five domestic brands to the pattern of five traditional brands + Internet brands + joint venture brands. Domestically-made traditional brands still dominate the market with their excellent quality and nationwide after-sales services. The Internet brand represented by LeTV as a representative is a well-deserved rising star. Its sales volume and reputation have all been greatly improved. However, this year's new brand hits a price killer and loses money at a loss. It is a gospel for consumers or a market. Disturbants, let us discuss together.