UBI Research tracked the prices of high-end TVs sold on Amazon.com, and pointed out that as the competition intensifies, the price difference between OLED TVs and TVs is also getting smaller, such as high-end Samsung QLED TVs and LG OLEDC7 OLED TVs. The price difference is not large.

In December 2016, the spread between the 65-inch LG OLED TV and the 65-inch Samsung SUHD TV was about $1,000, while the current spread is only around $300. The spread on the 55-inch TV is even lower, about $200.

The Sony XBR-A1E OLED TV is still more expensive than the LG C7, but since its launch in March, its price has dropped by over $2,000 (55 inches).

Earlier this month, IHS issued a document predicting that the production cost of 55-inch 4K OLED TVs has fallen by 55% from early 2015 to the second quarter of 2017. IHS estimates that the cost of LGD's production of 55-inch OLED panels is US$582, and that prices will further drop to US$242 in 2021.
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