The biggest feature of the Shenzhen high-generation panel project is that the core investors are not the rumored Japanese and Korean companies, nor the Taiwanese companies that have been secretly laid out, but the TCL that is born and raised. Of course, there is a state-owned enterprise such as Shenchao Technology.
As a result, at least on the mainland, the eight-generation projects dominated by the local government have reached a balance with the number of projects with strong colors in Japan and South Korea. Once put into production, the choice of local color TV companies will no longer be limited to Japanese, Korean and Chinese companies.
In the CRT era, the mainland has been chasing Japan, South Korea, Europe and the United States all the way, and finally won key technologies and achieved a career. However, after the opening of the tablet era, mainland China lacked almost all of the core technologies of the category, and thus lost control of upstream.
The Shenzhen project is clearly more intent than to reverse the situation a few years ago. Shenzhen had had in-depth negotiations with LG and Sharp. The latter was close to the announcement stage, but eventually Sharp settled in Nanjing. A senior tablet industry in Shenzhen recently revealed to CBN that Shenzhen feels that it is better to operate independently than its own Japanese and Korean companies.
The Shenzhen project is being participated by TCL, and it is indeed expected to be shaped into an effective model for the development of China's flat panel industry. It means that local enterprises will directly open up the upstream and downstream industry chain, which can speed up the transformation of the color TV industry. Previously, a series of layouts in the upper reaches of Changhong had brought positive effects to it. This is obviously a new hint for the self-controllable topic of the flat-panel industry chain that has been advocated.
But optimistically, mainland companies still have to stay awake. The core technologies and key equipment behind all the above-mentioned landing projects will come from overseas. This puts requirements on the development of local projects. Due to the huge investment in projects and the “TCLs” whose profits are as thin as paper, it is indeed full of challenges to maintain high investment.
The author concludes that, at least for a long period of time, even if the project is independently invested by the mainland, it will still be full of overseas power in research and development and operation.
Japanese companies will become the main force. They have a high level of industry and a perfect division of labor. Whenever possible, they will jointly fight and share interests. Therefore, in the past years, SVA, BOE, and Longteng Optoelectronics have been active around them. Korean companies like to go up and down. Samsung and LG have always followed the vertical integration model. When the industry moves out, it is often accompanied by the movement of the entire chain.
Local companies prefer their own exclusive interests. In the past two years, many projects have been aborted, and they are all related to the conflicts between local enterprises and enterprises. This gives the Japanese and Korean companies the opportunity to collide. Sharp's 6-generation line, which has been depreciated, has won the Nanjing Municipal Government's sky-high price, revealing the development of China's flat-panel display industry and more driven by the interests of local governments.
This is the reason why the author agrees with the new project in Shenzhen. We don't have to "low three down four". We must see that Japanese and Korean companies have landed on the mainland, and they are also strategically adjusted to absorb market demand. If they continue to stick to overseas, they will suffer huge cost pressures and will be far away from the huge market and color TV customers. Even if they don't lose their smiles, they will gradually move to the mainland. For them, the mainland is the biggest "fat" in the IT industry.
In addition, we need to be alert to new trends. TFT-LCD technology is not a once-in-a-lifetime, new LEDs have come to the forefront, Samsung and Hisense LED TVs are selling well in the mainland market. If the mainland puts all its funds forward, it may fall behind in the new market. In fact, Japan and South Korea have been laid out in new areas, the most important of which are Samsung, LG and Toshiba.

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