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When Pan Weihua, a teacher, walked down the three-footed platform for more than ten years, he set foot in radio and communication equipment, and finally took the lighting industry as his destination. With scientific management and honest management, he created a well-known brand in the lighting industry in this hot spot of Guangdong.
Some people say that Pan Zhenhua has a trick to run a business. One idea and one plan will earn a lot of money, but he thinks that there is no basis for this. If you can make big money with ideas alone, the person who made the idea has long been Big boss, there is no trick in business management. In addition to doing things practically, we must follow the five principles.
Principle 1: One special
With 20% of the effort to do 20% of the things, and 20% of things bring 80% of the benefits, then 20% of the things are feats. From Huayi Energy Saving Lamp Factory to the previous Aoke Lighting, Pan Zhenhua has been working on energy-saving lamps. The products seem to be single, but they have accumulated rich experience in this single field. In a few years, Auxo has grown rapidly into the current overall home business, which is closely related to this “one-off†principle.
Pan Zhenhua believes that any enterprise will put limited resources on the level of unlimited investment, and it is too weak to be sure of problems. At present, many companies in the industry blindly follow the trend, what products are done, and everything is not done well, it is a fatal shortcoming, because no one knows his expertise, the problems of such enterprises will not be highlighted in the short term, and will become a big problem in the long run. At the same time, it is also important to make a correct assessment of your resources and capabilities in the course of business. When someone asks if they are interested in a project in another industry, the answer is “no†because the limited resources and capabilities of the company cannot be dispersed.
Principle 2: Multi-energy
The tree wants to be tall, first grows trunk, regenerates branches, career is like a tree, dry and rough can be complicated, and a special ratio is the backbone. Aokes lighting started from energy-saving lamps, and after the energy-saving lamps were used as specialization, the product line gradually expanded to ceiling lamps, aluminum lamps, Yuba, etc., and has now moved to the overall home, initially establishing a multi-functional product layout.
Pan Zhenhua believes that when a company does not know what it can do, it does everything. When it knows what it can do, it does very little work. It is very fine and refined to a certain stage. When development reaches its peak, it will turn. For a moment, you may need to extend a little bit of field. Do a good job and then extend some areas, so that you can become a diversified enterprise from a single professional company with a single product.
Principle 3: Integrity
Honesty and trustworthiness are the Chinese and German virtues. The business community is the most respected. The Australian company has today's performance and does not compromise on the implementation of this principle.
Pan Zhenhua believes that if enterprises want to be bigger and stronger, they must be honest and trustworthy. Keeping credibility is not only to say that they must be put into action. Many companies regard credibility as a means of winning trust, but he believes that this is a duty and should be done in this way. Honest and trustworthy will bring huge economic benefits and social wealth to the enterprise. It is an intangible asset. It depends on the accumulation of bit by bit on weekdays. Sometimes it seems that it has suffered from immediate losses, in the long run, and Not suffering. Those who seem to be savvy and use their talents to make money, lacking the mind and wisdom, must not be a big business. Only those entrepreneurs who are honest and trustworthy can make the company bigger and stronger.
Principle 4: Trade-offs
The doctrine of the mean is a classic of Chinese studies. It has been pursued for thousands of years. When companies weigh every link, it is worth using.
Pan Zhenhua believes that an enterprise has an operation chain and a chain of interests. Whether it is a supplier, a logistics company, a wholesaler, a retailer, or a consumer, it is a part of the interest chain. In the enterprise, from the shareholders to the high-level Managers go to the grassroots, and their interests are handled well. This chain of operations will operate healthily. If something goes wrong, it will be damaged. Therefore, every link cannot be ignored, and the advantages and disadvantages must be weighed and balanced.
Principle 5: After Gan
Many people pursue the principle of dare to be the first in the world. They are willing to be the first to eat crabs. In fact, under certain conditions, they are more practical after the world.
Pan Zhenhua believes that the principle of courage is especially important for smaller companies. Strength, resources, team, technology, etc. were not strong at first, but they took the lead in engaging in new product research and development, and they must suffer. Today's Aussie lighting can not be compared with world-class companies such as Philips and GE. Therefore, we should oppose the blind development of new products, learn from the industry's predecessors, and see what products and products are in the big companies. Good selling, what operating mode, what are the advantages and disadvantages, there are still opportunities and threats in the market, and then make correct analysis and judgment for your own business, and then decide what to do after exploring market opportunities, so the probability of success is great. Much more.
Pan Zhenhua file:
In the late 1980s, Pan Zhenhua stepped down from the podium and entered the township radio factory in Guzhen Town to engage in market sales.
In 1993, he cooperated with Huayi Company to establish Huayi Communication Equipment Co., Ltd. to produce telephone sets.
In 1995, Huayi Communication Equipment Co., Ltd., which was established two years ago, was renamed as Huayi Energy Saving Lamp Factory, and it was fully transformed to produce energy-saving lamps.
In 2002, the company established Auxo Lighting, which has become the main brand of Huayi Group after five years of development. It is estimated that the global sales in 2007 will be 500 million. Reading era
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