As the world's first smart TV combined with AR technology, the introduction of S9D can see Skyworth's uniqueness from two aspects: First, Skyworth is the first brand to launch AR TV in the year of AR technology's outbreak; Skyworth is the first company in the industry to combine OLED high-end display technology with AR technology. This time, Skyworth introduced the S9D, the screen thickness is only 4.7mm. In terms of pricing, the 55-inch TV is priced at 15,999 yuan, and the price of 65 baht is 29,999 yuan. It will be available for pre-sale on Skyworth's official website by the end of August, and the spot price will be available before eleven.
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In order to be able to define its own territory in this “great money view†market, Skyworth has also set up an AR business unit, hoping to find more industry resources, cultivate a more mature AR market, and provide more AR experience content. 
According to industry analysts, Skyworth is the first television brand to combine OLED high-end display technology with AR technology. Combining these two very forward-looking technologies, it also highlights that as a leader in the Chinese home appliance industry, Skyworth dares to break the conventional wisdom. This once again proves Skyworth’s position and breakthrough courage in the industry.
It is reported that Skyworth has been pursuing innovation and breakthrough in the 28 years of stormy history. Along the way, Skyworth has created a number of “miracle†in the industry, from the first healthy TV that does not flash, the first 4K TV, the first OLED TV, to the current “the world’s first AR TVâ€, Skyworth Has always played the role of China's color TV industry leader.
The current color TV market is a time when concept is rampant. Various new technologies and new concepts are all around the world. Not only are there OLED, ULED, QLED, laser TV and other display technologies, but also TV manufacturers are more foresight and want to be in VR. , AR and other current hot technologies are preemptively deployed so that they can take the initiative. For example, the VR product fire has attracted a number of TV camera manufacturers to launch VR glasses, but from the current market development trend, the VR TV launched by an Internet TV brand did not win market attention. On the contrary, AR augmented reality has attracted a heavyweight television enthusiast. Today, Skyworth, the domestic color TV giant, launched the world’s first AR smart OLED organic TV new S9D in Beijing, depicting the industry’s future development strategy for Skyworth TV. Regarding the fact that we did not follow up with the storm of VR TV, Liu Weizhi, president of Skyworth's color TV division, said in a straightforward media interview that VR TV currently has certain drawbacks in terms of practicality. The biggest problem is that users need to wear helmets or glasses, which is one of the reasons why 3D TV is difficult to do. VR TV circumvents this problem and can also pursue an immersive experience, so Skyworth chose to do AR TV. It is reported that AR (Augmented Reality) augmented reality technology as "the next big technology" has been highly concerned by top technology companies at home and abroad. Giant technology companies including Facebook, Google, and Samsung have long been interested in AR. Facebook CEO Zuckerberg boldly predicted that AR equipment will gradually integrate into people's lives. Last year, analyst Piper Jaffray (Investment Bank of America)'s investment analysis report for 2015 pointed out that: Virtual Reality and Augmented Reality are the next big technologies; another research organization revealed that in the next five years, "Augmented Reality" technology will be The market size will reach 120 billion US dollars. According to Yu Jianwei, executive deputy general manager and marketing director of Skyworth Group's China Regional Marketing Headquarters, the future strategy of AR is that Skyworth will apply the advantages of AR technology, AR content and TV screens naturally, and continuously promote TV depth vision, deep hearing, and depth. The application and innovation of technologies such as tactile sensation, the realization of the revolutionary improvement of man-machine interaction, and the realization of TV as a home entertainment center experience revolutionary improvement. Skyworth Group hopes to redefine the living room culture and living room entertainment, allowing customers to return to the living room. Skyworth will cooperate across borders, vigorously cultivate the market, and tap more good experience content.
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