IT168 News On September 12th, 2016, a new product launch event for Samsung Home Appliances with the theme “Opening up smart life” was held in Beijing Dazhong Electric Zhongtadian. At the press conference, Samsung not only unveiled the mystery of the new "Safety Addition" washing machine to the outside world, but also invited energy-saving topics of consumer electronics to share and share.


Samsung Home Appliances New Product Launch Conference Held in Beijing

Samsung has always insisted on technological innovation. With continuous breakthrough products, it continues to provide consumers with innovative products that meet their needs and make consumers' lives better. Park Cheong-hyun, CEO of Samsung Electronics Greater China Region’s CE Division and President of the Distribution Strategy Division, stated that Samsung is committed to drawing a blueprint of smart living for Chinese consumers and satisfying users’ expectations that life is cleaner, fresher, faster, and more quality. I wish this product launch will be a complete success.


President of Samsung Electronics Greater China Region and President of the Distribution Strategy Division

Xu Dongsheng, deputy director of the China Household Electrical Appliances Association, said: “The domestic appliance industry is undergoing consumer transformation under the social environment in which the domestic economy has entered a new normal and supply-side structural reforms. With the current home appliance pattern, simple functional products are in use. The experience has gradually been unable to meet the needs of users for improving the quality of life. In terms of product quality, functionality, design, energy saving, etc., consumers now have higher requirements.” It is this rising consumer demand that leads the consumer electronics industry. The transformation and upgrading of products has promoted the product innovation of home appliance manufacturers. At this conference, Samsung’s home appliances once again demonstrated the power of innovation to the outside world.


Xu Dongsheng, Vice Chairman of China Household Electrical Appliances Association

As a Samsung channel partner, Cheng Lin, vice president of Gome, said that over the years Samsung has been committed to product and technology innovation to meet the diverse needs of consumers, Samsung Appliances has always been the star of Gome. This time, the new energy efficiency standard products released by Samsung and Gome's strategy are not only the combination of high-quality brands and channels, but also reflect the common concern of both parties on green energy conservation and sustainable development. We hope that Gome & Samsung will bring consumers in the future. More quality products.


Gome Vice President Cheng Lin


New products unveiled, adding members to the "Attack of Peace" team

The most important issue of the conference was the launch of Samsung's new "Safety Addition" series of washing machines. It is reported that the new products released this time include washing and drying one machine and ultra-thin large-capacity washing machine, which means that Samsung is "safe." Tim's "series of washing machines further expanded.

As a brand new model launched by Samsung at the beginning of CES (International Consumer Electronics Show), the "Axiom Plus" series washing machines received good market feedback once they were listed, and they won the Aipulan Award for "China's Home Appliances Oscar". "Safety Tim" washing machine in the ordinary drum washing machine door to make changes, specifically set up a convenient way to add clothes to the butterfly window, butterfly window in the user's laundry can open the entire process, just press the pause button, open the window, Then press the start button, you can add clothes at any time, not only bid farewell to the problems that confuse consumers, you can also set a reminder of the laundry phase through the mobile phone APP, add detergent or extra clothes in the washing or spin-drying stage, and realize intelligent addition. clothes.

For a long time, midway clothes are a major technical shortcoming of drum washing machines. Wen Jianping, president of Beijing Aowei Yunwang Big Data Technology Co., Ltd., said: “Having added clothes is a common usage scenario in consumer laundry. However, the current mid-timber washing function of drum washing machines is only 5%-10%. The use of consumers is far from the consumer's hope. The half-timbering functions that consumers really need should be smart and convenient humanized designs."


Beijing Aowei Yunwang Big Data Technology Co., Ltd. President Wen Jianping

In addition to the mid-tier addiction features that consumers love, the "Safety Plus" washing machine is equally good in terms of its detergency performance. It carries the technical card of the Samsung washing machine - the "bubble net" technology, at the normal temperature of the normal washing cycle. During the water phase, the bubble generator at the bottom of the drum blends water, air, and detergent to quickly produce a rich foam that penetrates deep into the fabric. "Bubble Net" technology makes cold water laundry as efficient as warm water laundry, not only avoiding the damage of warm water washing to clothing, but also saving a lot of electric energy for heating cold water.


Guests participating in the event experience new "safety" washing machine

Samsung Prepares for New Energy Efficiency "Technology"

At present, intelligence and health have gradually become the mainstream direction of the home appliance industry. However, no matter how the market's wind direction changes, energy conservation will always be an important foundation for the development of home appliances. Talking about energy-saving topics, Lu Jianguo, director of the Institute of Test Technology of the China Household Electrical Appliances Research Institute, frankly stated: “At present, China has promulgated and implemented 33 energy efficiency standards for energy-using products, covering all aspects of people’s lives. Since March 1, 2005 Since the official implementation date, the introduction of every energy efficiency standard in China has been a 'big exam' for the industry, and it is also a 'removal' of the product once again."


Figure 6: Lu Jianguo, Director of Institute of Testing Technology, China Household Electrical Appliances Research Institute

As a small number of home appliances that operate for 24 hours, refrigerator energy conservation has always been one of the topics consumers are most concerned about. After the eleventh, the refrigerator industry is about to usher in new energy efficiency standards. This conference will specifically invite home appliance industry experts to share on this topic. For the new energy efficiency standard for refrigerators to be implemented, Ma Cong, deputy chief editor of China National Grid, said: "The energy consumption of the new standard energy-efficient primary products is about 40% lower than that of the original energy-efficient primary products. After the new energy efficiency standards are implemented, the new The proportion of first-grade energy-efficiency refrigerators will drop from the original 90% to about 5%, and it is expected that more than 20% of the high-energy-consumption products on the market will be eliminated."


China National Grid Deputy Chief Editor Ma Cong

At the same time, Ma Cong praised Samsung products for their achievements in energy conservation in recent years. He said: “According to Samsung’s current refrigerators, products that meet the new energy efficiency standards still account for about 20%, far exceeding the industry average. "Energy conservation has always been an important indicator that Samsung took into consideration when designing products. The improvement of energy-saving effects cannot be separated from Samsung's technological innovation and breakthrough in recent years. Among them, metal uniform cooling, vacuum insulation materials, and high efficiency The use of inverter compressors and other technologies have made Samsung refrigerators an energy leader in the eyes of consumers.


Samsung's new energy efficiency first-class refrigerator product display

The road to innovation is a long way to go


Samsung Electronics Vice President, Home Appliances Division, Greater China Region, Xie Hui

The home appliance industry, guided by consumer demand, is testing the innovation capabilities of manufacturers. Whether it is the powerful functional design of the new washing machine or the new energy efficiency standard embraced by refrigerators, it reflects the powerful innovation power of Samsung's home appliances. As Xie Hui, Vice President of Samsung Electronics Greater China Appliances Division, said: “In the context of consumer upgrades, Samsung Life Appliances has always been adhering to the three core values ​​of technology leadership, ingenuity and human intelligence, and continues to meet new consumers. Demand.” In the future, we have reason to believe that Samsung will continue to introduce products that satisfy consumers.

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