Refined Operation CIBN Internet TV Blows “Artistic Style” into Beijing Cultural Fair

On September 11th, the 12th China Beijing International Cultural and Creative Industries Expo (hereinafter referred to as "Beijing Wenbo") was opened.

The theme of this year's Beijing Cultural Expo is "Integration of Cultural and Technological Innovation, Development and Innovation". It covers a total of more than 100 activities in six series, including comprehensive events, exhibitions, promotion trades, forums, creative activities, and sub-venues. It brings together many cultures in the Beijing-Tianjin-Hebei region. Creative Industry.

Mr. Yang Shuo (second from left), party secretary of the Beijing Municipal Bureau of Press, Publication, Radio, Film and Television visited the booth, and Wang Mingxuan (first from the right), CIBN's deputy general manager of Internet TV, introduced the business for the leaders.

Entering the Press, Publication, and Broadcasting Exhibition Area of ​​No. 1 Hall, you can see the China International Radio Station stand on the right side of the most prominent location. As an important business under China Multimedia International’s “multimedia convergence, all media development” strategy, CIBN Internet TV will present “Oriental Academy of Literature and Art”, “Oriental Grand Theatre” and “CIBN Zen Culture” and will be “Artistic Style”. Blowing into the Beijing Cultural Fair, it also offers a special meal of its own for different segments.

Oriental Arts and Crafts Line: A niche movie that gives viewers a choice

For the first time in the large-scale exhibition, the “Oriental Academy of Art”, using a unique screening mechanism to recommend for the audience the award-winning films of Cannes, Berlin, Venice and other major international film festivals, taking into account the unique style of niche videos. At present, the "Oriental Academy of Art and Theatre Line" has been on the "CIBN High-Definition Film and Television" (CIBN Internet TV large-screen applications) to provide viewers with a unique and rich viewing experience.

Talking about the positioning of the "Oriental Academy of the Arts and the Academy", the assistant general manager of CIBN Internet TV, Maiaoer Zhao Hongyu said that the purpose of launching the "Oriental Academy of Art" is to reflect the company's content differentiation strategy. The literary movie is a very subdivided category. The target audience is a literary movie enthusiast and a domestic professional who works as a literary film. "We want to do meticulous operations on various channels and ways that can affect them."

The “Oriental Academy of Art” is an Internet value-added service product package launched by CIBN Internet TV at the 2017 content strategy conference, and it is also one of the performance forms of the company's internationalized feature business.

"The international station's genes determine that CIBN Internet TV is an international exchange platform. We combine the company's positioning characteristics and financial strength to introduce excellent small language movies. Under the current background of the market in Europe and the United States occupying and introducing films, this is also more for the audience. A choice.” Maiozer Zhao Hongyu frankly stated that the launch of “Oriental Academy of Literature” is still only the first step. Next, there will be more high-quality products that will meet the niche market.

"At the end of the year, we will have more new and refined product launches, highlighting the practice of segmenting the market for the content strategy released last year."

CIBN Internet TV took the "Oriental Academy of Literature and Art", "Oriental Grand Theater" and "CIBN Zen Culture" to present at the Beijing Cultural Fair

CIBN Oriental Theatre: Internet drama platform, a good show anytime, anywhere

“Oriental Grand Theatre” is a brand segment of heavy segmented content market launched by CIBN Internet TV at the content strategy conference held at the end of 2016.

“Do you want to see Peking Opera? Do you like Kun opera?” Bai Jing, who was responsible for the reception before the booth, asked the “Oriental Grand Theater”. She said that tourists who come to consult are used to asking “Where is the Oriental Theatre?”

Drama, in the eyes of ordinary people, is usually watched in theaters. "Oriental Grand Theater" is the main "Internet + drama", through the Internet TV platform to allow the audience to stay at home, sitting at home to see the drama. In addition, the "Oriental Grand Theater" also launched WeChat, allowing viewers to search for the "Oriental Grand Theater" on the WeChat public number through a small screen on mobile phones. "So I told them to pay attention to us and see it anytime, anywhere." Bai Jing said.

The "Oriental Grand Theater" with its high-definition set-top box unveiled the Expo is even more attention. The set-top box allows the fans to reduce the screening program and connect the set-top box to the TV in the home so that they can easily watch the show. "For the elderly viewers who have little difficulty in operating Internet TV, the set-top box will be a better choice for the experience," said Zhou Jie, the person in charge of the CIBN Oriental Grand Theater.

When talking about whether someone in the theater loves to watch, Zhou Jie said that at first he himself had such doubts, but when he did it, he discovered that there would be a large number of people who needed it. “The estimated number of this drama in one drama is 30-40 million. The entire content is missing in the big screen and the small screen. So this business is also targeted to the needs of users.”

CIBN Zen Culture: Bringing a Spiritual Journey to the Internet

"CIBN Zen Culture" is one of the featured sections of CIBN Internet TV. It provides featured content, lectures, documentary, and health through the intelligent terminal-Zenji, Zen Culture Intelligent Video Application APK, Zen Culture on-demand, and four major video service lines in featured areas. The six major sections of Zen arts, music, and film and television meet the audiovisual needs of related people. The business sector has now gathered more than 5,000 hours of content. “CIBN Zen Culture” is committed to building the first domestic traditional cultural content aggregating and service platform centered on Confucianism and Taoism as the core, combining online and offline integration, multi-platform and multi-channel resource integration, and creating traditional cultures. The product matrix.

According to Zhang Jingbo, the person in charge of CIBN's Zen culture, Buddhist Zen culture is the philosophical form of the highest realm of personal and spiritual cultivation. In the currently impetuous social atmosphere, people are faced with very high pressure of life rhythm and pressure. Zen culture is increasingly It has become a way of life for people to cultivate mind and body and purify the soul, and relevant content has gradually become a hot spot of public concern.

“CIBN Zen Culture Business hopes to enable more people to understand and participate in a valuable spiritual journey through a variety of communication channels and new media technologies, and to discuss and progress together. On the other hand, Zen Culture Business It also hopes to carry the company's corporate culture to a certain extent, and it will serve as a debugging and public-returning function for all people."

The above three businesses can be described as the combination punches of CIBN Internet TV targeting segmented people. Speaking of market segments, Maiower Zhao Hongyu said with emotion: "I feel that I can't be impatient. The road to refine operations is actually to test the level of targeted services for users. Therefore, whether it is overseas The distribution channel, or in the country to push special product packages, our ultimate focus is to improve the quality of service. That is to say, 'pull the car at the same time can not forget the initial direction'."

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