China's LED industry has developed to the present, with the accelerated reshuffle of the industry, the market share of some LED chips and packaging companies has expanded rapidly, and the industry concentration has increased. From the perspective of the development of the industry pattern in the next few years, under the premise that the production arms race is intensifying and the raw material prices are “insanely risingâ€, LED leading enterprises will become stronger and stronger. Compared with the leading enterprises in the LED industry, the capacity of small and medium-sized enterprises to expand production is relatively insufficient, coupled with the rising prices of raw materials, the survival of small and medium-sized enterprises has been fatally impacted. Under the squeeze of multiple market competition, there is such a small enterprise step by step to highlight the encirclement. From the initial 20,000 to 200 million yuan now, this LED enterprise is Shenzhen Chuangxiang Photoelectric Co., Ltd. (hereinafter referred to as “Chuangxiang Optoelectronics†"). Founded in 2002, Chuangxiang Optoelectronics is a leading global LED R&D manufacturer, integrating research and development, production, sales and service. For more than ten years, Chuangyi Optoelectronics has always adhered to the core concept of thinking, creating, breaking through and surpassing. Now it has its own research and development technology for light source packaging technology and application products. Today, Chuangyi Optoelectronics covers a range of lighting applications including LED components, star hotel lighting, home lighting, commercial lighting, and engineering applications. Small market, big future - LED low voltage light strip LED light strips and strips are one of the most common types of LED lighting export products in China. They are available in curl, shear or extension, good insulation and water resistance, strong weather resistance, not easy to break, and safe to use. Long features and advantages, easy to create graphics, text and other shapes, has been widely used in buildings, bridges, roads, gardens, courtyards, floors, ceilings, furniture, cars, ponds, underwater, advertising, signs, signs and other decorations and Lighting field. In recent years, as LED strips and strips have been widely used in the field of decoration and lighting, the decoration or lighting of foreign Christmas decorations, buildings, courtyards, advertisements, etc. is in great demand, and the scale of their exports continues to rise, basically maintaining Within the top five export rankings. Zhang Bing, general manager of Chuangxiang Optoelectronics, said, "At the beginning we decided to lay out the low-voltage lamp market because of the consideration of the market. At that time, most of the merchants were selling 220V high-voltage lamps, but after all, 220V still has a big safety hazard, and The market is saturated, and the low-voltage safety lights are characterized by “low carbon, environmental protection and safetyâ€, which is in line with the “low carbon energy saving†theme of the national response. The low-voltage lamp with light bar is the fist product of Chuangyi Optoelectronics. It is mainly divided into LED flexible lamp strip and LED hard light strip. The product voltage is mainly 3V/5V/9V/12V/24V/36V, etc. The product models mainly include SMD5050/3528/ 5730/2835/3014/4014 and so on. Its biggest advantage is safety, and both the elderly and children can be safely touched. Based on a wealth of product categories and unique advantages, in the past two years, the e-commerce sales of the optical low-voltage lamp strips have achieved impressive results, and the sales of low-voltage strip lights in e-commerce have surpassed domestic lighting. Big factory. According to Zhang Bing, "As early as 2011, most of the LED strips sold by Tmall are high-voltage products above 220V. Basically no one sells low-voltage light strips, aiming at this market gap, we quickly deployed, Tmall flagship The store gradually sold from the initial monthly turnover of 20,000 yuan to more than 1 million per month, and it took less than a year to fill this market gap." Small positioning, big market - customized With the increasingly fierce competition in the LED market, domestic LED manufacturers are gradually taking the road of segmentation, which has led to the transformation of LED products from simplification to diversification and individualization. In order to stand out from the competition and win more market share, many LED companies have begun to introduce some customized, personalized products, services and solutions to achieve greater excellence. As a small and medium-sized enterprise, Chuangxiang Optoelectronics can successfully break through and take a customized route. The so-called "customized" production is based on the specific needs of customers, designing and producing personalized products and services, and even solutions, which not only can improve customer satisfaction and loyalty, but also greatly improve The degree of differentiation of products and brands brings a series of competitive advantages to enterprises. Up to now, Chuangyi Optoelectronics has successfully completed the Shenzhen North Station Magic Lantern, Window of the World Ladder Light, Singapore National Day Performance Clothing Light, CCTV Spring Festival Evening Harbin Branch Ice Dance Performance Costume, Pullman Fujian Hotel, Vienna Hotel, Hilton International Garden Hotel, Dongguan Wal-Mart, Beijing GUCCI Store, Wanda Cinema and other projects. “In fact, every project we do is customized by customers.†Zhang Bingru said. In addition, the optical strips of Chuangyi Optoelectronics have passed CE, ROHS, GMC, TUV, and other domestic and foreign product qualification certification, and are favored by customers at home and abroad. At present, Chuangyi Optoelectronics LED lighting products have been applied in Germany, Panama, Japan, South Korea and other markets. Small business, big dream - development direction As is known to all, SMEs have low financing and anti-risk capabilities, and product homogeneity is serious and lacks competitiveness. Under the continuous macroeconomic downturn, coupled with the general price hikes of raw materials last year, suppliers are reluctant to lend and other unfavorable factors, it will be difficult for some SMEs to cross this path. As a small and medium-sized enterprise, Chuangyi Optoelectronics can break through, relying on its excellent quality and good service. Zhang Bing said, "Customers are God, users are our food and clothing parents, and Creative Optical insists on everything from the perspective of users." Although the creative staff has only 96 employees, it is still able to provide customers with quality service quality and perfect after-sales protection, showing the strength of small businesses and great energy. For the world, think about light. In this market environment where the cottage is rampant, Chuangyi Optoelectronics can always adhere to integrity and ensure quality, which is undoubtedly a clear stream in the industry. 10.1 Inch Laptop,win10,win11 Jingjiang Gisen Technology Co.,Ltd , https://www.jsgisentec.com
