LeTV announced today (March 30) the ecological strategy of "eco-subsidy hardware" in Hong Kong. It will purchase television or Premier League members to send TV or mobile phones for free. It will fully replicate LeTV's proud ecological model in Hong Kong and lead the public in Hong Kong. Enter the 4K era. LeSpot challenges traditional home appliance companies through its ecological advantages.


Hardware free time is coming

The “eco-subsidy hardware” model advocated by LeTV is a breakthrough in the Hong Kong market. Its philosophy is to use content advantages to drive the sales of hardware products. With the continuous improvement of LeEco's ecological and service capabilities, eco-profits will subsidize hardware and allow hardware. For example, super TVs and super mobile phones can be priced lower than the production cost or even free of charge.


Mok Tsui Tian, ​​Vice President of LeSports (Beijing) Co., Ltd. and Executive Director of Asia-Pacific Region, stated that “The era of hardware-based profiting from traditional manufacturers such as Samsung has passed. For the Internet industry, LeTV does not make money through hardware but will As a carrier of services, to achieve profit through membership service fees is the business model of the Internet era, and only through the promotion of service and user experience can we continue to expand the scale of the user, thus maintaining the user's viscosity and long-term income. The eco-friendly business model can truly continue to create new user value."


The TV station is watching the dead Internet Big data is king

Currently, LeTV has more than 300,000 users in Hong Kong (including super TVs, TV boxes and super mobile phone users). The daily data and suggestions provided by these users allow LeTV to provide intimate personalized entertainment services. This is in contrast to the local traditional free TV stations. Traditional TVs use viewership rates to estimate the number of viewers and even hide ratings data. The reference value is extremely low. Precise internet big data is the new indicator today.
Taking the Q1 2016 data of LeEco platform as an example, the average number of daily on-demand users is 3.9 hours, which is 1/3 more than the average daily viewing time of 2.5 million hours for a traditional TV station in Hong Kong. This proves that users think that Internet video on demand is more traditional than TV. Broadcast is more engaging and interactive.

LeTV platform basic data

Average daily usage Average daily boot time Average daily video playback duration Weekly average on-demand duration Weekly average rotation duration Average weekly app usage
62.84% 5.8 hours 3.9 hours 28.5 hours 5.95 hours 14.5

LeTV not only depends on the operation of the content ecology, but also needs the compatibility of the Internet and cloud technologies, TV and TV interfaces, and the degree of personalization to provide users with the most complete experience. LeTV, as the leader of Internet TV, took the lead in launching the world’s largest 120” 4K TV, which was enjoyed by the United States and the United States, to redefine Ultra HD and 4K personal home theater.

The world's largest 4K TV uMax120

The world's largest 120-inch, 3D-capable 4K TV, uMax120, is the top technology of LeTV, allowing users to fully participate in the all-round experience brought by LeTV.

The uMax120 is equipped with the 120-inch screen panel that the world's only Sharp (SDP) production line technology can provide. It uses the 4K smart TV chip Mstar 6A928, which is the most powerful in the industry, and is manufactured by leading Foxconn experts and technicians. The picture quality is flawless and the speed is unmatched. It is not only the ultimate embodiment of audio-visual entertainment, but also an esteemed symbol of identities, condensing the crystallization of music and craftsmanship.


Users of uMax120 need to undergo application and special evaluation. After confirming that they are suitable, they will be able to subscribe, and the qualified engineering staff will measure and install the door. Users will also receive 10 years of Super Movie & Television member services, 10 years of Super Sports Pack and Le Max Sapphire Super Phone. They can enjoy the widest range of entertainment and sports resources, and they can enjoy it freely on their mobile phones at any time. It is a model of the whole ecological embodiment.

The strongest "premier" 65-to-4K TV trend becomes mainstream

4K TV swept through the city. To popularize this ultra-high-definition entertainment boom, LeTV has led Hong Kong into the 4K era of the whole people with the eco-layout strategy of “content subsidy hardware” and launched the 65” 4K TV with the strongest “experience/price ratio”. , Let Hong Kong and small families enter the age of ultra-high definition Internet entertainment.

The new 65” 4K TV has an integrated metal design. From the front seamless full aluminum frame to the screen, to the rear transparent back cover and metal back, every detail is carefully selected, and the body is slim and lightweight. Full of sense of the times.

The smart TV boasts top 4K, 3D, Dolby and other functions. In addition to being more than half the size of the tablet, the performance is comparable to that of the same-size TV on the same surface. It is accompanied by more than 32,000 hours of exciting content, of course. The best "premium price" home theater combination.

Hong Kong's First DreamWorks Channel Joins LeTV in Hollywood

LeTV launched the first DreamWorks channel in Hong Kong and Macau to provide more quality animation for homes in both regions. From April 1st this year, as long as LeTV Super Video Members can enjoy exciting animation content on Dreamworks Cantonese (511) and English (512) channels through the LeTV Box, Super TV and Super Phone, Details of the service and its charges will be announced within this year.


At the same time, LeTV introduced hundreds of movies and TV series from the NBC Universal movie channel, including Hollywood movies such as Jurassic World, Teddy Bear 2, and Everest Holocaust. Popular American TV series The first quarter of "Mr Robot" will be released at the end of April, and the second quarter will be played simultaneously with the United States to ensure that users can also watch the latest and hottest movie and TV series at home.

LeTV and Hong Kong International Film Festival jointly plan online Hong Kong International Film Festival

The 40th Hong Kong International Film Festival will be held from March 21 to April 4, 2016. More than 240 film productions from 66 countries and regions will be screened.

LeSports has always been committed to the promotion of culture and arts. This year it has become a strategic partner of the Hong Kong International Film Festival and has jointly planned the first Hong Kong International Film Festival on the Internet to exclusively broadcast a number of films that are highly watched and enjoyed by audiences throughout the world. The world premiere of 4K digital restoration Bruce Lee movie, Berlin Film Festival jury award priests club, Oscar best foreign language film Iranian sisters for Iranian divorce, Cannes artist Maesticin starring man and chicken, and web premiere of Taiwan film The master Hou Hsiao-hsien's repaired version of the cabinet, and so on; also carefully selected more than one story, records, animation and avant-garde short films, creative, eclectic. Each one is the work of the local directors. It will surely be wonderful.

Letv believes that Bruce Lee is a "great master" of Hong Kong film culture, and has brought fans four Bruce Lee films that have been repaired through 4K digital technology - Tangshan Big Brother, Jingwumen, Raptors crossing the river and death games. Let LeTV members enjoy a great master anytime and anywhere. The signature martial style.


The 4K restoration technology of this batch of films was performed by L'IMMAGINE RITROVATA, one of Italy's top film restoration companies. It used the original negatives to perform 4K resolution digital scanning and was repaired by a number of professional technicians. The 4K film restoration process has already been used. It took 1,200 hours to complete, which shows that LeTV's spirit of perseverance is perfect, and hopes to continue fanaticism through this online film festival.

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