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Jewelry store lighting mainly grasps several points:
Light color matching
According to the type of jewelry with a reasonable color temperature, such as gold jewelry can be used to warm white; while silver or gemstone products can be illuminated with 5500K cool white light. Using the same color temperature source in the same area, the pearls will show flashing light and glamorous illusion, let the colored gems show more rich colors and radiance, making the diamonds more crystal clear, pure fire and whiteness.
artistry
Adhere to the design of the light without seeing the light, to avoid glare damage to the three-dimensional image of the eye. A large amount of glare may cause discomfort to the eyes of consumers and affect purchase interest. According to psychologists, the glare of the lights will also have an emotional impact on the sales staff in the jewelry store, which will also affect the success rate of jewelry transactions. The luminaire designed with deep light source controls the stray light, and at the same time, it should be close to the side where the person is located to prevent indirect glare.
As shown in the figure, LED hard light strips can be used for supplementary lighting in the showcase, and there is no light in the counter to supplement the lighting.
Make full use of the lighting of the lighting to show the space and level of the showcase, as well as the three-dimensional sense of the exhibits and decorations. The illumination conveys the three-dimensional sense of the special jewelry and the texture of the jewelry, revealing the texture, texture and color of the exhibit.
Aesthetic
It has the function of decorating the space, setting the atmosphere and beautifying the environment. The lighting design should be designed as much as possible in accordance with the jewelry display needs, while meeting the requirements of the interior decoration of the showcase. Depending on the needs of different accessories or display personality, the luminosity is provided to provide a comfortable, outstanding and vivid display space.
Suitable illumination
In the jewelry lighting design, small jewelry such as gold, platinum, pearls, diamonds, etc. need to use highlight lighting to highlight the display, the illumination should be high enough, the ratio of ambient illumination is about 10 ~ 30:1; and some jewelry such as Emerald, crystal, etc., the emphasis is soft, the illumination does not have to be too high.
Pay attention to space
In order to highlight a certain main body or part of the display space, the display of the showcase should use two forms of regional lighting and special effects lighting to create a contrast and change between the bright and dark areas, creating a space atmosphere of various needs. The bright and dark areas of the cloth partition and brightness have a sense of space. In general, fewer point sources should be used, combined with each piece of jewelry to project a light beam with a single beam of narrow illumination, with a contrast ratio of 1:30, to enrich the level of space and fully express the individuality of each piece of jewelry.
Embodied features
For example, gold, pearls and other jewelry that rely entirely on reflected light, pay attention to the direction of light incidence, so that the reflected "flash point" stimulates the eyes of customers; jade, crystal and other jewelry that pay attention to light texture, should pay attention to light.
safety
In the lighting design, the regulations and requirements of the normative design should be strictly followed. When selecting electrical equipment and electrical materials, some manufacturers or brands with good reputation and quality should be carefully selected, and environmental conditions (such as temperature, Humidity, harmful gases, radiation, steam, etc.) damage to jewelry; also need to pay attention to handling ventilation, heat dissipation and other issues.