Fast taxi will cut taxi subsidies

Prior to this, quick taxis broke out with a taxi subsidy, and the fast taxi had announced on the 18th that the subsidy would be raised to 13 yuan. The previously announced subsidy amount for taxis was between RMB 12-20 per ticket.

Analysts pointed out that the subsidy war for taxi applications has come to an end. Since the purpose of accumulating mobile payment users has been achieved, it is impossible to obtain an indefinite subsidy for taxi applications and it is now time for withdrawal.

The following is a quick taxi and Alipay wallet to the user's letter:

The reason why this app is born quickly is because we want to help people solve the “difficult” problem. In addition, we have also taken the lead in uniting the Alipay wallet with a taxi application and mobile payment, hoping to bring a better experience to everyone.

In this process, in order to make everyone aware of the convenience of taxi drivers and mobile payments, we have adopted preferential measures for cash subsidies. Following the follow-up of our peers, we have finally become a nationwide attention to the "car fight."

The number of fast taxi users and orders has grown explosively due to the explosive growth of this war, and the industry’s number one position has been further stabilized. However, this has led to new social problems. As Ma Yun said, many The old man who will not use a cell phone taxi can't beat the car.

This problem is indeed not in our expectation. I believe it is not expected by our peers. To this end, we launched last week a free charity event for elderly people, and increased incentives for the driver to scan the code to pay the fare, and encourage drivers to serve those who have not yet used the fast side of the passengers. But we also see that this does not solve all the problems.

Although market competition is justified, competition should be aimed at solving social problems rather than harming the interests of users. This is also our original intention. After a few days of thinking, we decided to put this kind of competition aside for the sake of assuming our due social responsibility. I believe this is fully consistent with the demands of the competent authorities.

Now we have decided to continue to adjust the program, so that users who use the fast taxi can enjoy the discount, but also let more people who have not used the fast taxi can beckon to the car. We decided to start at 0:00 on March 4th:

1、Adjust the passengers' allowance for paying the fare through Alipay’s fast taxi to RMB 10/single bill, 2 bills per day, and the driver’s end subsidies will not change;

2. The subsidy paid by passengers through the Alipay wallet code is adjusted to 10 yuan/single bill, 2 bills per day; the driver's allowance paid by Alipay wallet code is adjusted to 5 yuan/single bill, 10 bills per day;

3. On March 5th, the public pilot activities for free taxis for the elderly will be piloted in Beijing and will be promoted in other cities after the pilot is successfully implemented.

Last week we also launched a plan to move servers into Alibaba Cloud, which will make our services more stable. In the future, we will continue to try new promotion models, and constantly and flexibly adjust ways to provide users with more and better services.