The Chinese millet TV with a 4K curved LCD TV panel from South Korea’s Samsung Display Co., Ltd. will enter the Korean market! It is said that this is a prelude and prelude to Xiaomi’s preparation for infiltrating South Korea’s high-end market! KomaTrade, a local distributor of millet products in Korea, recently announced that it will release Xiaomi’s flagship products in South Korea, including 70-inch 4K millet TV 3 and 65-inch curved millet TV 3S. In addition to television, Xiaomi's water purifiers and air purifiers are also available. Hype? Prior to this, Xiaomi’s products sold in Korea were mainly small products such as charging treasures and weight scales. As for the reasons why South Koreans are hot buying, it is "cheap and easy to use." However, Xiaomi itself does not currently have sales channels in Korea. Only individual contractors and parallel importers can supply online or offline. Industry analysts pointed out that TVs and air purifiers such as large and medium-sized household appliances and charging treasures are different, not low prices, and a core feature of the Korean home appliance market is Samsung and LG, both of which are both Korean national brands. International brands, in the household appliance technology, word-of-mouth and market share, Xiaomi TV enters such a market, it is difficult to have a big action, or even to survive, the composition of hype may be relatively large. According to the home network, under the background that Japanese color TV companies gradually withdrew from the historical stage, the power of South Korean color TV companies has greatly increased. The six color TV companies in China are strictly speaking of technology and brand influence. Only Skyworth, Hisense, Changhong, and TCL Four. It is hard to say that these old industry players in China's color TV industry have entered the Korean high-end color TV market for a long time. One of the biggest reasons is the key upstream screen resources. Millet's Signature, Samsung's Panel Millet 4K curved LCD TV, using the Samsung LCD monitor company's curved LCD TV screen, holding Samsung's screen and Samsung TV fight high-end in the Korean market? People who see with their eyesight know that this is not realistic. LG Display Company is the world's largest TV panel manufacturer. Many Chinese color TV giants and Internet TV companies take the LGD screen. In addition, compared with giants such as Hisense, Changhong, and TCL, the screen resources and prices that Xiaomi TV can get are certainly not as good as the giants. Millet TV shipments are too small, there is no price advantage of scale procurement, Xiaomi midstream has no own assembly plant, can only find the foundry to do. The TVs made by such a process, not to mention the Korean local market where Samsung and LG are dominant, are the high-end color TV market in which China's N brands are highly competitive, and millet TVs do not have much chance of winning. In the past two years, the dismal sales performance of Xiaomi TV has already explained this truth. globalization? From the consumer perspective, Koreans are notoriously “supporting Korean goods†and they prefer to purchase Samsung and LG products. The price of a 65-inch millet 4K curved TV is only about 1.6 million won. Although it is much cheaper than Korea’s color TV counterparts, more than 3 million won, it is obvious that whether China’s high-priced and low-priced millet TV can attract local consumers is obviously to be observed. of. Chinese companies entering South Korea all face the same problem, that is, South Korea has a small population and has excellent home appliance brands. Compared with other emerging markets, South Korean people have difficulty in accepting Chinese brands. In addition, from the perspective of local public opinion, it is not optimistic. In January 2016, during the United States International Consumer Electronics Show (CES), South Korean media issued a document accusing China's home appliance companies of plagiarism. From the above-mentioned sources, Xiaomi TV's trip to South Korea is only a probable way. With the hands of local distributors, expanding the brand's momentum, turning back to the domestic market, it may become a part of Xiaomi's internationalization.
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