China has been the world's largest industrial robot market for three consecutive years. More importantly, this market continues to maintain a growth rate of more than 30%. The huge market and rising demand have made China a must for the world's major industrial robot manufacturers.

While foreign robot manufacturers continue to increase investment in the Chinese market, domestic robot manufacturers are even less willing to let their own markets. More and more companies are sending out news about the acquisition and merger of foreign companies.

The importance of foreign robot manufacturers to the Chinese market, and the overseas sweeping of Chinese companies, can really bring about the development of China's industrial robot market and help Chinese companies upgrade their technology? From November 1st to 5th, held in Shanghai. At the 18th China International Industry Fair, major robot manufacturers gave their own answers.

Development Status of Domestic Industrial Robots: Foreign Enterprises Accelerate Investment in the Mainland China's “M&A Winds” tend to become hot Foreign robot manufacturers add to the Chinese market

“The Chinese market has always been the first priority of KUKA in the past and in the future, and our market strategy in China has been recognized and endorsed by the United States.” MarTIn Kuhnhen, Chief Sales Officer of KUKA Robotics Co., Ltd., told 澎湃news().

According to KUKA's previously announced goal, by 2020, KUKA will increase its sales to 4 billion to 4.5 billion euros, and the EBIT (earnings before interest and tax) rate will strive to reach more than 7.5%. KUKA's sales in 2015 were 2.966 billion euros and its sales EBIT was 5.2%. It is full of challenges to increase sales to 1.5 times in five years.

“Like Chinese companies eager for German technology, for German companies, China with huge growth potential is also a market that must be won. In particular, the quality requirements of the Chinese market are constantly improving, and the active stage of KUKA’s robots will become more and more Much. KUKA CEO TIll Reuter said in an open speech.

Due to the failure to get the booth of the Industry Fair, this year, Comau held a new product launch on the eve of the Industry Fair. Founded in 1978, Comau is headquartered in Turin, Italy, providing industrial automation systems and comprehensive maintenance services for the automotive and aircraft manufacturing industries, particularly in the production of welding robots.

The emphasis on the Chinese market can be reflected in the strategic layout of the Comau robot production line. The Comau Group produces robots in only two places worldwide, one in Turin, Italy and the other in Kunshan, China. The robot production in both places is comparable.

As one of the other four family robots, ABB Group has always attached great importance to the Chinese market. Sami ATIya, ABB Group Executive Committee member and president of ABB's discrete automation and motion control business unit, told the news at the China International Industry Fair in Shanghai on November 2nd: "In China, ABB's existing The number of employees specializing in the robot business has reached 1,900. Therefore, our robot business in China is not only production, but also design, research and development, planning, etc., and there are also good partners in this field. So speaking in China ABB is well prepared for business competition in the robotics market."

It is worth mentioning that ABB currently produces 50,000 robots in China, and China has become ABB's largest market.

After getting the cheats, you have to see how to practice

In October this year, some media reports, Chinese companies including Shanghai Electric have contacted the famous Italian car manufacturer Fiat Chrysler Automobiles (FCA), intending to acquire the Comau robot business of the group. . Coupled with the successful acquisition of KUKA in the United States, the pace of Chinese companies going out of the purchase of robotics is getting faster and faster.

“By acquiring overseas famous brands, enhancing their brand image and deepening their own capabilities, they can create themselves better for investors,” said Tang Xin, general manager of Comma China Robotics.

It is not uncommon for Chinese companies to go out and conduct mergers and acquisitions, but whether the acquisition can really bring about the improvement of their own strength, Tang Xin believes that it depends on how they cultivate.

"The robot is a sword. You buy a robot from another company. It is equivalent to buying a martial arts cheat for practicing swords. But with the cheats, there is no guarantee that you will become a master of martial arts. Finally, you have to look at yourself. How to cultivate." Tang Xin told Yu News ().

The problem of hollowing out technology in the Chinese robot industry has been criticized for a long time. According to MarTIn Kuhnhen, China's robot manufacturing industry has made great progress in the past few years, and its development speed is very fast and impressive.

When talking about the benefits that the acquisition can bring to Chinese companies, Kuhnhen told the news: "Developing robot systems is a complex and difficult task. We respect the progress that Chinese companies can achieve in this regard. We can give them The contribution, or help, is to further help these Chinese system integrators to move faster and better to the international market."

At this fair, the news noted that both robotics companies, companies that were not engaged in robot production, and even small companies are very concerned about the robotics field. “Made in China” 2025 has also become one of the key words for these companies to publicize. However, it is still time to test how to implement the Chinese manufacturing strategy and improve the competitiveness of China's manufacturing industry.

"The United States and foreign advanced automation companies marry, if you can improve your level of automation, including improving the future of personalized manufacturing solutions, use these to strengthen the competitiveness of their products. I think this is the most essential place we can harvest, It is also one of the essences advocated by the country." Tang Xin said.

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