This year's VR concept is hot, and many companies have seen new business opportunities brought by VR. Recently, Coca-Cola South Pacific announced the launch of Sprite's "Need A Sprite" summer marketing campaign targeting young people aged 16 to 29.

It is reported that this multi-million dollar event is also the first activity mainly driven by digital technology and platform, including a 360-degree VR experience called “ Refreshing Experience”.

The VR content at the event was developed by McCann in collaboration with Theo Majendie, creative director of CatalystVR. Majendie said, "Sprite's VR project has brought challenges to our team. We have used the latest 360 visual effects technology to bridge the gap between film and computer game media." Majendie also said, "through VR helmet, 360 Video can make a seamless transition to VR games, something we haven't seen before."

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Sprite brand manager Ramona Spiteri said: "With the launch of the event in Australia, we are pleased to continue our mission to bring this brand to a new direction, with digital innovation at the heart of our content."

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