As a traditional manufacturing industry, the household appliance industry has entered the stage of industrial transformation and reshuffle in recent years. With the promotion of the “Internet +†wave, some well-known home appliance companies have taken the lead in the battlefield of manufacturing transformational intelligent services, including Haier U+ Wisdom. Home appliances, LeTV ecosystem, Galanz "G + smart home" platform and other home appliance giants, of which Changhong came from behind, there is a tendency to surpass the former. As a leader in senior home appliance companies, Changhong, with its accurate insight into the market and accurate grasp of future trends, hopes to leverage the “13th Five-Year Strategy†to actively transform its product operations into “product + service†user operations in the industry. Take the initiative in shuffling. Under the Internet of Things, the Changhong Internet of Things UP platform came into being Nowadays, with the advent of the cloud + network + end of the Internet of Things era, data-driven, user-active, non-inductive and accurate provision of "demand-and-gain" personalized services has become a huge "DT new economy" in the intelligent industry. The engine, and Changhong, as a manufacturing giant, will naturally not let go of this "big cake." As we all know, in 2015, Sichuan Changhong's net profit exceeded 1.9 billion, making it the largest loss-making enterprise in home appliance companies. Under the huge losses, Sichuan Changhong must accelerate the pace of transformation. Then, what kind of model will Changhong use to reverse the situation? That is the Changhong IoT UP platform. Based on powerful software services and big data operation capabilities, Changhong UP platform can collect and analyze user behavior data such as intelligent hardware O2O services and reverse the improvement of intelligent hardware and O2O services, and synthesize users across borders to provide users with more understanding. You "personalized" product + cloud + data + service, which will bring the home appliance industry into the new era of intelligent service of "material + joint". At the same time, it can also integrate resources such as intelligent R&D, intelligent manufacturing, intelligent trading and strong supply chain, and finally realize “O2O+C2Bâ€, and provide users with the “required and profitable†personality with data-driven initiative, no sense and precision. Products and services. The first support for the IoT operation support platform, leading the franchisees to compete In recent years, although the concept of the Internet of Things concept launched by many home appliance giants has emerged in an endless stream, the Changhong is the first home appliance enterprise to throw out the “IoT operation support platform†in the industry, which has caused the industry to be in turmoil. Changhong IoT UP platform is based on its software services and big data operation capabilities. It integrates user behavior data such as intelligent hardware and O2O services, and improves intelligent hardware and O2O services. In this process, a large number of partners are introduced. . In fact, based on the platform, Changhong has hatched a number of smart service industry companies such as point help, proper medical care, purchasing food exchange, family help, energy management, Guantongtong, car networking, and smart learning. At the same time, Changhong also revealed that dozens of companies including Coolpad, Jiangsu IOT, and Baiwei Electronics have joined the Changhong UP platform partner team and connected Changhong's own products, third-party friend products, and sensors. , intelligent hardware and other dozens of categories, hundreds of terminal products. These smart products are connected, coordinated, and generate user behavior data in real time, and are collected in the IoT data operation platform. In this regard, the industry believes that this year, Changhong will accelerate the deployment of five emerging industries such as intelligent services based on the three core businesses of home appliances, military industry and IT, and the UP platform can realize the connection between traditional core capabilities and emerging businesses. This indicates that the core foundation support capability of Changhong Intelligent Services Emerging Industry has been successfully constructed. In the future, the UP platform will bring great changes to people's lives. With the arrival of the "cloud + network + end" Internet of Things (IOT) era, Changhong is driven by data to provide users with the initiative, non-sensibility and precision to provide "required and income" personalized products and services, and the future will be for people. Life brings great changes. Serving people at home Relying on the UP platform, with the “community access control†as a breakthrough, based on intelligent access identification facilities such as pedestrian access control system, license plate recognition system, residential ETC system and parking lock, it will carry out property management, community socialization, and other O2O community value-added integrated services. Use data to serve people's lives. At present, it has signed 1800 communities, covering 30 cities, covering more than 1 million users and 20 partners. Serving people's health Relying on the UP platform, taking "professional quality medical service" as a breakthrough, integrating user intelligent health equipment data, analyzing user health status, providing corresponding medical service consulting solutions, providing professional home health business, pension business, and other related O2O family health value-added services Establish and promote a community-based pension model that combines medical care and support, and use data to serve people's lives. At present, it has reached cooperation with 1,500 hospitals to provide more than 20 kinds of health equipment. Serving the people Relying on the UP platform, taking "home environment health" as a breakthrough, and "Japanese high-end domestic service" as the core appeal, providing professional home appliance cleaning, high-end housekeeping, air management and other services, establishing a user's home environment health database, and actively monitoring user families. Smart terminal cleanliness and environmental cleanliness, prevention and service integration, clear-defense integration, and other related 020 home value-added services, using data for people's lives. Energy saving for the people Relying on the UP platform, with "home energy management" as a breakthrough, to achieve household use of electricity, electrical energy storage, household power generation, distributed generation; to achieve measurement, control, response, interaction and synergy; through the grid, electrical appliances, e-commerce The combination of three powers will enable the continuous operation of energy; provide platform integration of water, electricity and gas smart meters, complete automatic data collection, unified inquiry, payment and maintenance, etc., and other community O2O energy value-added services, Use data to serve people's lives. At present, it has signed contracts with two power grids and has provided 60,000 three-meter sensors, saving 10% of energy. Serving smart content Relying on the UP platform, with the “community refrigerated self-reporting cabinet†as a breakthrough, through the intelligent terminal system to coordinate user information, set up a trading service e-commerce platform, carry out O2O community fresh business, provide users with daily fresh sales, distribution, etc. Business, and other related O2O fresh value-added services, use data to serve people's lives. Serving people's car dealers Relying on the UP platform, with "smart travel" as a breakthrough, through Beidou satellite positioning technology and wireless network communication technology, the combination of people, vehicles, roads and remote management will be carried out to carry out in-vehicle navigation, in-car entertainment, driving assistance, remote monitoring, Remote control, vehicle and workshop communication, car and other intelligent terminal coordination, and other related 020 value-added services, using data for people's lives. At present, it has reached cooperation with five auto manufacturers, and has installed 200,000 sets. Serving for smart learning Relying on the UP platform, with “Artificial Intelligence Assessment and Learning†as a breakthrough, students' school education and family independent learning are closely combined to provide personalized, on-demand push, interactive learning mode and learning and management services around schools and families. Build an open, sustainable service, long-term operation of the teaching services business, as well as other related 020 learning value-added services, using data for people's lives. Written in the end: In the Internet of Things era, the transformation trend of the home appliance industry from the application of terminal products to the provision of content and services through terminal products has become unstoppable. Changhong timely caters to the trend of the times and actively deploys the Internet of Things, which will bring people's lives in the future. Earth-shaking changes.
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