The director and Yu Chengdong both hold hands, one is the next target to determine the AI ​​technology, and the other is a smart phone that competes for the market share of the future mobile phone.

Baidu and Huawei in-depth cooperation: a layout AI ecology, a mobile phone future

On December 21st, Baidu and Huawei announced that they have reached a comprehensive strategic cooperation. The two parties will focus on the Chinese market and user experience, and engage in all aspects of natural interaction, artificial intelligence open platform and ecology, content and services.

The specific cooperation is as follows:

In terms of AI platform and technical cooperation, both parties will use Huawei's HiAI platform and Baidu's PaddlePaddle deep learning framework to leverage the strengths of Huawei's NPU and build an open ecosystem based on Huawei's AI open platform and Baidu's brain to serve AI developers to enrich labor. Smart applications and smart service experience. At the same time, the two parties will carry out deep voice and image cooperation in various types of smart terminals to strengthen the human-computer interaction.

For AR scenario innovation, the two sides will establish AR ecology in the form of “soft and hard integration” with “technological innovation + hardware landing”.

In the area of ​​Internet service and content eco-cooperation, both parties will strengthen cooperation in search and information flow.

At the conference, when talking about cooperation with Huawei, Robin Li said that it should come as no surprise that the two parties come together. The two companies share many similarities. For example, Huawei's respected wolf culture, Baidu is also known as "wolf factory." Both parties have strong technical genes. Baidu has been working hard in the field of artificial intelligence for a long period of time in the era of switching from the Internet era to artificial intelligence. Huawei has a large user base and can come together to do a lot of things that could not be done in the past. .

Li Yanhong pointed out that just as the world’s most valuable companies, the first is the mobile phone company (Apple), and the second is the artificial intelligence company (Google). The combination of Baidu and Huawei means that the combination of mobile phones and artificial intelligence can be described as “ "Heaven flowers bloom," "I believe will soon take root, flowering results."

From the perspective of mobile phone manufacturers, Yu Chengdong, CEO of Huawei's consumer business, said that cooperation between Baidu and Huawei is the strongest. In the future, mobile phones rely on hardware alone is not enough, consumers need the ultimate user experience, and the future is the era of smart phones. The mobile phone will gradually act as an intelligent assistant. He pointed out that the mobile phone is heavily invested in the industry, the future competition will intensify, only a few giants can survive, "Huawei is expected to achieve the world's mobile phone market share in the next few years."

From Baidu's point of view, cooperation with Huawei is in line with Baidu's strategy of finding AllinAI's strategy to get closer to C-end users. Since the second half of 2016, Li Yanhong has begun the era of intensive artificial intelligence. Baidu has defined itself as an AI company, and the fact that the stock price surpassed the subversion period is proof that the market paid for it. However, artificial intelligence technology is only a newborn baby, and it is important to find a scenario that can be used on the ground. Baidu has also been trying, including setting up multiple AI commercialization-related departments to promote the integration of AI and the original core products.

Huawei has a huge mobile phone market and is a mobile product that Baidu is worth exploring. The latest report from IDC, a market research organization, shows that in the third quarter of 2017, Huawei shipped 39.1 million smartphones worldwide, with a market share of 10.5%, only 22.3% of Samsung and 12.5% ​​of Apple. Even from June to July this year, Huawei ranked first in the world in terms of global smartphone sales rankings, surpassing Apple for the first time.

According to Yu Chengdong, Huawei is now at the moment of change. Although the sales volume of mobile phones is high, but implemented to the profit level, StrategyAnalytics recently provided data that Apple's family accounted for nearly 70% of the mobile phone industry. Huawei's value is in single digits, and the gap is still very clear. Since the beginning of this year, Huawei has gradually enhanced consumer user experience and services. Huawei’s consumer business unit has been low-keyed and replaced several months ago. Last week, Zhang Ping, the new president of cloud services at the company’s department, made the first full-scale outcry and branded Huawei’s consumer cloud. This is a step that Huawei took to further boost sales and expand profits after the handset hardware sales reach a certain height.

Understand human mobile phone operating habits, can be as intimate as an assistant to accompany, but also to give the future of AI that humans want to serve all the time, is a natural pair with the smart phone. Huawei will not leave the imagination of the mobile phone in the future. There was an artificial intelligence processor in Mate10. However, as Yu Chengdong said, although Huawei has invested heavily in artificial intelligence, it must be supported by partners, and Baidu is a leader in the field of artificial intelligence in China.

Take a look at Huawei's cell phone competition environment may be better able to understand, why have to pull to Baidu, after all, in addition to Huawei, talk about mobile phone AI story manufacturers Apple, Samsung, vivo, etc., the recent mobile phone intensive launch of new products in the AI ​​highlights also It is gradually increasing. Huawei wants to be the first in market share and there is still a long way to go.

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