4K TV annual sales or up to 6 times

As a member of the traditional household appliance industry, the upgrading of color TV products is much faster than that of other categories of household electrical appliances. Color TV manufacturers are not only thinking closer to the Internet, but also seeking breakthroughs in product functions, especially the basic visual experience. . According to estimates by relevant agencies, the sales volume of the 4K TV market in 2014 will increase to 12.7 million units, an increase of nearly 6 times year-on-year. The rapid follow-up of 4K panels, 4K sources, and the entire manufacturer has become a strong push for the rapid rise of the 4K TV industry chain.

4K TV sales usher in explosive growth this year

Since the emergence of 4K TV at the end of 2012, the development of flat-panel TV display technology has entered the fast lane. Samsung, LG, Sony, Panasonic, Konka, Skyworth and other domestic and foreign color TV manufacturers have all deployed 4K TV product lines.

According to data released by the market research organization displaysearch, the shipment of 4K TVs was about 1.9 million units last year, and this year it has grown to 12.7 million units, an increase of nearly 6 times year-on-year.

Among them, the mainland market accounted for 87% of global shipments last year. This year it dropped slightly to 78%, which is still the world's largest 4K2 TV market.

According to industry sources, the 4K ultra high-definition television market is still in the process of importing mature, but with the gradual maturity of technology, price, source, and consumer cognition, it will quickly become the mainstream product of the Chinese color TV market.

For OLED TVs that have been brilliance in 2013, industry experts believe that OLED TVs with unresolved technical flaws are still display-type products in the window display in 2014 and cannot be listed in batches.

Industrial chain cooperation into 4K TV development strong thrust According to relevant statistics, Innolux 4K2K panel shipments must exceed 10 million, AUO's target of 5 million. South Korea and mainland panel makers also started to follow suit. Samsung targets 4 million units, while LGD, Huaxing, and BOE are shipping 2 million, 2 million, and 1 million respectively. Upstream panel makers are positive about the 4K panel shipment target.

Only the upstream panel makers and color TV makers are still far from enough to implement the 4K TV industry. At this stage, the pace of promotion of 4K hardware is significantly ahead of the content, resulting in 4K digital content resources becoming the last threshold for 4K commercial operations.

This situation has already been followed up by content service providers. Not long ago, Outpost Pollock announced plans to launch more than 200 4K film and television products in the market this year.

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that in the future, all companies must take the 4K development advantage in the fast lane of 4K development and must give priority to the coordinated development of hardware technology terminals and content soft power. Only the continuous improvement of the 4K industry chain can bring true 4K-class service to users, and the era of 4K popularization will only come.