Since 2014, the game-type notebook market has undergone enormous changes. More and more notebook brands have developed game-oriented notebook products, like old HP and ACER. Different from the previous entertainment-oriented products, performance-based notebooks are more inclined to the gaming experience in terms of hardware configuration, and the price is higher than that of entertainment-oriented products. The price of mainstream games is around 5,000 yuan, and is as high as 10,000 yuan. Levels have corresponding products. In the past, most of the game-type notebooks that we can see and pay close attention to are from MSI, Alienware, ASUS, and other old game manufacturers. Then Shenzhou launched the Ares series of game titles to join the ranks. After Lenovo’s succession of small y-series, The savior series was also born. ACER also launched the Shadow Knight Series and Predator Marauder, which locate game attributes in its product line. HP started to hit the market with the Dark Elven series. It can be said that in the three years from 2014 to 2016, the game market has developed rapidly and products have become more abundant. The first part: The game is ranked by the brand's attention degree According to the data of the ZDC Internet Research Center as of June 2016, the proportion of users' attention in laptops is high, with 37.2% of users paying attention to gaming notebooks, 22.6% of entertainment notebooks, and 21.8 of thin and light notebooks. %, commercial notebooks accounted for 15.2%, other types of notebooks, including professional notebooks accounted for 3.2%. The attention of gaming notebooks has been ranked first. If you count entertainment notebooks, the total attention reaches 59.8%. It can be seen that 60% of users who pay attention to and buy laptop products are for entertainment and games. . What is the brand with the highest user attention in game-type notebooks? What is the brand's ranking? Let's look at this set of data. According to the statistics of the ZDC Internet Research Center as of June 2016, the proportion of brand-focused notebooks in game-type notebooks is in proportion. Lenovo has the highest brand awareness of 20.8%, followed closely by the Shenzhou brand. 20.3%, followed by HP accounted for 11.0%, Thunderobot accounted for 9.0%, DELL accounted for 8.6%, Alienware accounted for 7.6%, ASUS accounted for 6.1%, MSI accounted for 5.1%, ACER accounted for 3.1%, other brands accounted for Than 8.4%. From the data, we can see some unexpected results, HP's development of gaming notebook brand is relatively late, but the concern is as high as 11.0%, showing that its product and brand promotion capabilities are effective; ASUS astonishing as low as 6.1%, year-on-year In 2015, the brand awareness dropped by 114%, and the year-on-year product’s highest degree of concern declined by 189% in 2014. The declining brand awareness is worrying. The main reason is that the ASUS brand game mainly focuses on the high-end gaming market. The competitive Alienware brand has an advantage; in addition, ACER accounts for only 3.1%. In the gaming notebook category, brand awareness is lower. 5000-6000 yuan price segment product attention ranking The price of game-type notebooks is generally higher. Game-type notebooks are more inclined to the gaming experience in hardware configuration, and the price is higher than that of entertainment-targeted products. The price of mainstream game books is around 5,000 yuan, and is as high as 10,000 yuan. Levels have corresponding products. According to data from the ZDC Internet Research Center as of June 2016, game-type notebooks account for 24.6% of the products priced between 5,000 and 6,000 yuan, and products between 6000-8,000 yuan account for 28.4% and over 8,000 yuan. Its products accounted for 17.9% of the total, while products in other price ranges accounted for 29.1%. From this data we can draw a result that the general selling price of game-type notebooks is 6000-8000 yuan, while the price range of 5000-6000 is the mainstream price positioning, and the products with more than 8,000 yuan are only a minority. First, look at the ranking of product attention in the price range of RMB 5000-6000. According to the data of the ZDC Internet Research Center as of June 2016, there are 137 products on sale in this price segment, of which DELL Inspiron has 157,000 products. Accounting for 13.1%, Lenovo saver-15 accounted for 11.3%, HP WASD 15 accounted for 10.2%, Lenovo's new 700 accounted for 9.7%, ASUS Flying Fortress accounted for 9.5%, Lenovo saver-14 accounted for 6.2%, Raytheon 911 accounted for 5.3%, ACER Shadow Knight second generation accounted for 4.4%, Shenzhou Ares Z7M accounted for 4.2%, Asus ZX50 accounted for 2.6%, after ranking 10 other brand products accounted for 23.5%. The reason why DELL Inspiron Recreation 15 7000 ranked first in the price range of 5000-6000 yuan was due to the promotion of this product, whether in Jingdong, Tmall or self-operated mall, physical store There are more powerful promotion methods and activities; followed by Lenovo Saver-15 and Hewlett-Packard Company, the quality of these two products is equal, and the positioning is all Internet products. Users choose these products more because of the brand recognition. Knowledge is high enough. 6000-8000 yuan price segment product attention ranking Looking at the ranking of product attention in the price range of 6000-8000 yuan, according to data from the ZDC Internet Research Center as of June 2016, there are 158 products in the price segment, of which Lenovo Y700-15 accounted for 11.7%, Raytheon ST cannon accounted for 10.5%, DELL Inspiron Tour accounted for 7.47%, MSI GE62 accounted for 7.3%, Lenovo Saver-15 accounted for 7.2%, HP WASD-15 accounted for 6.8%, ASUS ZX50 accounted for 6.4%, Shenzhou Ares Z7 accounted for 6%, ACER Shadow Knight second generation accounted for 5.4%, the mechanical revolution X6 Ti accounted for 3.2%, after ranking 10 other brands accounted for 26.9%. In the product attention degree ranking of 6000-8000 yuan price segment, Lenovo Y700-15 and Raytheon Cannon ST won the top spot, and both of them had similar attention and both exceeded 10%. The Lenovo brand can be said to be a household name for Chinese consumers, especially the student group and the consumers who have just entered the work field. The awareness of the Lenovo brand is high, which is the main reason that Lenovo Y700-15 can get high attention. Secondly, the Raytheon brand has been focusing on the promotion and promotion of game-type notebook computers in recent years. The reason why this product of the Cannon ST can gain high attention is mainly the role of publicity. More than 8,000 yuan price segment product attention ranking Followed by the price of more than 8,000 yuan product attention rankings, according to the ZDC Internet Research Center as of June 2016 data show that the price segment of the products sold in 99 models, of which Alienware 18 attention products up to 17.4%, in fact, is Shenzhou Ares Z7 accounted for 7.2%, Alienware 15 accounted for 4.3%, Alienware 17 accounted for 3.7%, Alienware 13 accounted for 3.1%, ASUS ROG GX700VO accounted for 2.8%, ASUS ROG S5 accounted for 2.4%, Lenovo Y700-15 Respect Enjoy the share of 2.2%, Terrans Force X599 accounted for 2.1%, ThinkPad Black S5 accounted for 1.9%, after ranking 10 other brands accounted for 52.9%. In the game-type notebook users' attention degree distribution in the price segment over 8,000 yuan, the Alienware brand products occupy a big wall, and the top five products come from the brand. It can be seen that Alienware is a brand or a product in the high-end gaming notebook industry. There are major advantages in all aspects; secondly, there are still many products that do not rank well because the promotion of the brand is insufficient, and consumers lack awareness of the brand. From the above three sets of data we can find some interesting results. The price competition between brands of 5000-6000 yuan is fierce, and the degree of attention among users is relatively balanced. Dell and Lenovo occupy a price range of 6000-8000 yuan, and Alienware accounts for over 8,000 yuan. The ThinkPad Black will also be slightly exposed S5; overall, the price of the top ten products of the two price segments of 5000-6000 yuan and 6000-8000 yuan accounted for 70% of all attention, while the price segment above 8,000 yuan The top ten products occupy 50% of the attention. Part III: Analysis of Game Focus Groups Here are some interesting data sets to see which people are paying attention to game notebooks. First of all, let's look at the proportion of men and women who are concerned with gaming notebooks. According to data from the ZDC Internet Research Center as of June 2016, the number of male users focusing on gaming notebooks is 91%, and women are only 9%. It can be seen that male users are more prosperous than females in terms of game demand, and they also reflect female users' attention to thin and light notebooks and appearance designs because they are mostly exaggerated and heavy. Proportion of males and females who are concerned about gaming notebooks Looking at the age stratification of game-oriented notebook users, according to data from the ZDC Internet Research Center as of June 2016, users under the age of 19 accounted for 14%, users aged 20-29 accounted for 43%, and users aged 30-39. Accounting for 34%, 40-49-year-old users account for 5%, and users over 50-year-old accounted for 4%. It can be seen that users with strong demand for game-type notebooks are 20-40 years old, and they are university students and company employees. Unexpectedly, it is less than 14% of people under the age of 19, and the age of young people in the game has reached a relatively large scale. Pay attention to the age stratification of game notebook users What game can you buy for 8,000 yuan monthly? Finally, we look at the regional distribution of gaming notebook users. According to data from the ZDC Internet Research Center as of June 2016, 11% of the users of gaming notebooks are from Guangdong Province, and 7.33% are from Beijing, accounting for Jiangsu Province. 7.15%, Zhejiang Province accounted for 6.45%, Shandong Province accounted for 5.24, Hubei Province accounted for 4.43%, Henan Province accounted for 4.20%, Shanghai accounted for 4.14%, the remaining provinces accounted for less than 4% of the total proportion of 50.06 %. Focus on the regional distribution of game notebook users From this set of data, we analyzed that, combined with the general selling price of game-type notebooks, we can draw an interesting result. The users in Guangdong Province have the most money. Beijing, Jiangsu Province, and Zhejiang Province are also provinces and cities with higher income levels. There is a positive correlation between the degree of concern for gaming notebooks and personal income in different regions. I ask you: What game can you buy for 8,000 yuan? If the funds on hand are tight, you can choose between 5000-6000 yuan for Dell Tour 15 7000, Lenovo Saver-15, and Hewlett-Packard WASD 15. If you have more plentiful funds, you can choose the price of Lenovo Y700-15 at 6000-8000; if not Any financial pressure, Alienware series is a good choice. This article from the Tencent News client from the media, does not represent the views and positions of Tencent News Led Display Power Supply,Led Screen Power Supply,Led Sign Board Power Supply,Power Supply For Led Display Board ShenZhen Megagem Tech Co.,Ltd , https://www.megleddisplay.com
