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Zhang Lijuan, marketing manager of Optima Lighting, said that the rise of LED will inevitably lead to the redistribution and integration of resources of channels and brands. For example, some enterprises have low positioning and rely on the volume to complete market penetration and original accumulation. They directly penetrate the third- and fourth-tier markets from the beginning; some enterprises are positioned in the middle and high, relying on having quite terminal “fans†in niche channels. Focus on breakthroughs, with major coastal cities as sales centers, to ensure that product and market demand is not out of touch.
In short, LED companies must stand out from the crowd and do not break through the blue ocean strategy of the Red Sea. As soon as they enter the market, they will open higher and higher, attack on all sides, and open the market at a price. It is better to examine themselves, refine their advantages, and then differentiate themselves. Maybe Do more with less. 
On the afternoon of May 27th, Gaogong LED hosted the "2013 China LED Good Products Roving Exhibition and Merchants Conference" hosted by Gaogong LED's "Lighting Channel", which was held in the conference room on the third floor of Chongqing Century Golden Resources Hotel. Representatives of many well-known companies and Chongqing local and surrounding distributors, designers and engineering decoration companies to analyze and forecast the development trend of LED lighting market, share LED distribution channel strategy and LED lighting design trends.