Recently I saw a very interesting picture.


The general idea is that VR essentially replaces TV. It allows people to “hoop” the TV on the head. It is difficult to avoid direct confrontation between VR and the TV screen. Ten years later, if you buy a VR device, you don’t need a TV. . In addition to VR, there is also a category of players claiming to replace TV in five years: Recently, when the well-known smart projection company Mimi 1080P has no screen TV, releasing a screenless TV to subvert the traditional TV rhetoric within five years, before April Fool's Day At night, the new rice ads were officially launched in the circle of friends.

TV looks miserable: Faced with the pinching of VR and non-screen TV (smart projection) products, it has also played a role in guilt: the wave of smart TV set by LeTV has been profoundly affecting the television industry in recent years. According to statistics, In 2015, the penetration rate of smart TVs has reached 85%, and intelligence has become a standard. In addition to commercial TVs such as hotels, 90% of TV sets are Internet TVs in China's TV industry.

Battle of the living room

The living room war can be described as magnificent, a place of tens of square meters, is becoming a battlefield of indiscriminate bombing by different players. Before VR, screenless TV and Internet TV, the living room also ushered in many players of the "living room host", "living room machine" and "living room computer", but they all disappeared. In the corner of the living room, the competition of smart routers, smart remotes and other products is also very fierce.

Why is the living room so concerned about?

One important reason is that it is a killer scenario.

Although we are in the era of mobile internet, many times mobile devices are not used to "mobile" but are located in fixed places such as the living room and office. The living room is the place where people use electronic devices most at home, higher than the restrooms, bedrooms, and study rooms. And the living room hosts most of the entertainment needs, it is an important entertainment venue. As a result, VRs, screenless TVs and TVs, which are mainly for entertainment purposes, will naturally be able to compete in this place.

Another important reason is that the living room is not a place for individuals. The study room and children's room may be, but the living room is a gathering place for the family. It is a place for generating and sharing happiness, and it is also a place where the family entertains together. Because we all want to spend as much time as we can with our family. Therefore, it is very important and indispensable. Seizing the living room means seizing a family organization.

The invention of the television made the living room important. Despite the constant updating of television, in the era of black and white and color, television is the central protagonist of the living room. We watch TV chat, we watch TV and we watch TV... The TV station becomes the largest media platform. Regardless of whether it is influence or revenue, other types of media are unmatched.


Now, the situation in the living room is changing.


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