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More than a decade ago, starting from a labor-intensive enterprise, the company opened its market through low-end decorative lights. Today, it has occupied more than half of the world's decorative lights and is recognized as a high-tech enterprise in Guangdong Province. What is the evolution of this veritable lighting kingdom?
In late April, Governor Huang Huahua inspected Heshan Zhenmingli Lighting Co., Ltd. during the investigation of Jiangmen City, and fully affirmed the company's practice of relying on independent innovation to promote the transformation and upgrading of processing trade, and asked Jiangmen City to seriously summarize and promote it.
In 1996, a Taiwan-funded enterprise with more than 200 workers and an annual output value of several million yuan moved from Heshan Port in Shaping to Gonghe Town. At this time, Fan Minghong, the president of Zhen Mingli, was keenly aware of the unlimited business opportunities of LED lights in the fierce market competition. Committed to the improvement and commercialization of LED lights, in just a few years, from the production of low-end lighting products to the transformation of high value-added products, the company entered the fast lane of development and successfully listed in Hong Kong in 2006.
Nowadays, Zhenmingli, which covers an area of ​​1,000 mu, has more than 500,000 square meters of factory buildings, over 10,000 industrial workers, and has an output value of nearly 1 billion yuan, has become the world's largest LED light source lighting production base, decorative lamp production base, small bulb production base and Far East. The largest stage lamp production base has realized the successful transformation from a processing trade-oriented enterprise to an industry leader with independent intellectual property rights and mastering core technologies.
Tip 1 Independent research and development: Apply for a patent one day
Zhen Mingli can have today's development, relying on a patent brought by independent innovation. According to reports, the company has a special R & D headquarters, set up 8 research and development departments, 3 patent protection agencies, more than 100 doctors, masters, and dozens of optoelectronic experts hired from abroad, established the world More advanced optoelectronics laboratory. Since 2005, the company has invested more than 20 million yuan each year in research and development, and this year it has reached 30 million yuan.
It is understood that the company's researchers will develop hundreds of new products with advanced technology, novel styles and high quality every year, and set up the Ministry of Standards, Patent Department and Intellectual Property Law Department to apply for patents and standards in a timely manner. Certification, attacking infringement. In the past year, our patent filings were 350, almost one patent per day. Fan Banghong said that we have obtained 524 patents in China, Japan, Germany, the United States, France and other countries and regions, ensuring the leading position of the scientific and technological content of products in the world.
Tip 2 Look at the future market of LED: master the core technology of the industry
Some companies at home and abroad can develop rapidly and prosper. The important reason is that they have independent core technology patents for a long period of time, so that they have higher added value and profit margin; however, any product has its own life cycle. Product upgrades, the core technology of the industry is constantly updated, the success of Zhen Mingli, another trick is to be able to maintain the mastery of the core technology of the industry.
Zhen Mingli has long recognized that LED has become the mainstream light source in the future lighting market, and has become one of the earliest companies in the world to start R&D, production and sales of LED application lighting with the goal of mastering core technology. Over the years, the company has been dedicated to the research and development of LED light source lighting products, and has been committed to the LED light source lighting technology and products for civilian use. Now it is investing 65.5 million US dollars to develop the North D core chip project, and truly realize the core technology. Through long-term independent research and development, many products developed by the company have obtained domestic and foreign patents.
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