The global consumer electronics market will rely heavily on China

Experts predict that the global market for consumer electronics products (excluding white electricity) will exceed US$1 trillion in 2012, an increase of 5% from 2011 (RMB 993 billion), but the increase will slow by 3 percentage points from the same period of last year, in 2012. The development of the global consumer digital electronic market will rely heavily on China.

For Europe and the United States, which are still in a muddy economy, it is more difficult to encourage consumer spending, even if the “temptation target” is those electronic products with more and more technological content and more powerful functions.

“In 2012, major consumers of traditional electronic products such as Europe and the United States will continue to be a drag on the global electronics market.” On February 9th, Zhou Qun, Marketing Director of GfK Marketing Consulting (China) Co., Ltd. attended the conference. The 2012 China Electronics and Information Industry Operation Trends and Market Analysis Conference said that.

GfK predicts that the global market for consumer electronics (excluding white) will exceed US$1 trillion in 2012, up 5% from 2011 (RMB 993 billion), but the growth rate will slow by 3 percentage points from the same period of last year.

Zhou Qun said that the development of the global consumer digital electronics market in 2012 will rely heavily on China.

China releases strong purchasing power

After the financial crisis has become the "life-saving straw" of global luxury brands, Chinese consumers once again released a strong purchasing power in the field of electronic products. “When the financial crisis emerged in 2009, the scale of the global electronic consumer market was declining compared with the previous year, but the scale of the Chinese retail market was showing a positive growth.” Zhou Qun said.

The phenomenon of China's rising consumption power has continued until last year. Data released by GfK shows that in 2011, the average growth rates of digital electronic products in Europe and North America were 3% and 5% respectively, but the growth rate of consumption in Asia-Pacific developing countries was as high as 17%, of which China accounted for a major part.

The performance of Chinese consumers has made Apple's current CEO ecstatic. Earlier, Apple announced the fourth quarter of fiscal year 2011, CEO Tim Cook revealed that China has become Apple's second largest market, the fourth quarter of the company contributed 4.5 billion U.S. dollars in revenue, year-on-year growth 270%, accounting for 16% of Apple's total revenue. According to estimates by investment bank Morgan Stanley, Apple's mobile phone sales will reach 40 million next year.

GfK predicts that from a geographical point of view, the average growth rate of sales of electronic products in Europe and the United States in 2012 will fall from 8% last year to 2%. Affected by this, even if the Asia-Pacific developing countries' growth rate contrarian growth (from 17% to 18%), but the global average data will still be reduced from 8% to 5%.

In addition, the consumption of tablets, smart phones and laptops will dominate the growth of the entire market in 2012. In 2011, the consumption of these three categories of products increased by 222%, 59% and 6% year-on-year, respectively, but the growth rate in 2012 may be reduced to 59%, 22% and 3% respectively. “It is expected that the global consumer digital electronic product market will reach US$1.038 trillion in 2012, an increase of three percentage points from the same period of last year,” said Zhou Qun. “Whatever the global economic situation is, technology innovation is used as the consumer-led electronic market. Still growing."

Chinese market will maintain double-digit growth

Zhou Qun said that although China has previously released a lot of spending power, China's electronic product retail market (including white electricity) will continue to maintain double-digit growth this year, which is expected to be 10% to reach a scale of 1391.0 billion yuan, of which entities The store market is expected to account for 1,246 billion yuan, and the online market 145 billion yuan. "Employment incentive policies such as home appliances going to the countryside, trade-in replacement, etc. will play a role," he said.

The share of smartphone sales in China in the electronics market will increase from 7% in 2010 to 17%. As for emerging technology products such as smart phones and tablet computers, the growth rate of the traditional home appliance market will slow down. According to data provided by GfK, sales growth of refrigerators, washing machines and other products will be reduced from 15% to 7% and 9% respectively in 2012.

It is worth noting that due to the influence of policy factors such as the control of domestic real estate, the market for first- and second-tier consumer electronics, dominated by developed cities, is gradually weakening. “A few well-known chain retail company executives complained to me a few days ago that the performance was very bad. In fact, this product and its products are too much reliance on the sale of traditional home appliances, and the distribution of outlets is too much on developed regions.” said Zhou Qun.

According to statistics, the year-on-year sales of air conditioners, refrigerators, washing machines, flat panel TVs, and digital cameras in Beijing, Shanghai, Guangzhou, and Shenzhen experienced negative growth, reaching a minimum of -16.5%. "But after the third-tier market, even after China ranked 30th, the growth of the city was maintained, and it was not affected by policy factors too much." "It can be seen that the Chinese consumer electronics market is based on the characteristics of the new technology of mobile Internet. Will become the core driver of China's consumer electronics market. At the same time, the low-level market is the opportunity for structural adjustment of electronic products." Zhou Qun said.