The development of new energy vehicles, government and enterprises must cooperate

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China Association of Automobile Manufacturers released data on automobile production and sales in June. According to the latest data, from January to June 2017, the cumulative production and sales of new energy vehicles were 212,000 and 195,000, respectively, an increase of 19.7% and 14.4% respectively. Compared with the overall chilly overall market trend this year, the figures for the new energy auto sector are very eye-catching. Xiao Bian believes that while observing the eye-catching data of new energy, it should pay more attention to and interpret the endogenous driving force to promote the development of new energy market. Let's take a look at the related content with the car electronics editor.

At the top of the national strategy, China's new energy industry has the world's leading basic power.

According to the development theory of technological innovation and the development practice of countries in strategic emerging industries. The new energy industry is still in the stage of technology maturity and industrial cultivation. At this stage of development, the coordination of government and enterprises to solve the common technical difficulties in the industry, high cost, inadequate infrastructure and other pain points is to accelerate the cultivation of the industry. And the inevitable choice for transformation and upgrading.

With the concerted efforts of various ministries, the chaos of subsidies for new energy vehicles in China has basically disappeared. Undoubtedly, China’s determination to develop a new energy automobile industry has never changed. Under the guidance of China Manufacturing 2025 and the medium and long-term development plan of the automobile industry, the strategic top-level design of China's new energy automobile industry is becoming more and more perfect, and it is becoming the fundamental driving force for industrial development.

The development of new energy vehicles, government and enterprises must cooperate

At the symposium on the promotion and application of new energy vehicles on July 4 this year, the government proposed to do a good job of the requirements of "three overall planning" and "four innovations", and firmly stated that "we must always adhere to the national strategy of developing new energy vehicles. "Shake" fully demonstrates that the country is focusing on strategically coordinating and resolutely developing new energy vehicles. As pointed out at the meeting, the current development of new energy vehicles in China is still at a critical stage of climbing and overcoming difficulties. We must always adhere to the national strategy of developing new energy vehicles and continue to follow the "market-led, innovation-driven, key breakthroughs, Coordinated development requirements, work hard on the overall planning, and make greater progress in innovation.

Throughout the speech content, the three major co-ordinators of the whole industry chain, industrial layout, development and security coordination have positioned the strategic framework of the new energy automobile industry from the top-level design, while battery innovation, charging innovation, vehicle innovation, mechanism innovation, etc. The four major innovations clearly plan the path and direction of industrial development. It can be said that China is at the forefront of the world in terms of the current top-level design of new energy.

Chinese brands and multinational giants are competing to make efforts, and the new energy industry is driven by subsidies to market-driven transformation.

For a long time, under the support of industrial policies and the efforts of Chinese brands, China's new energy vehicle market has been firmly dominated by Chinese brands. In 2016, in the field of new energy vehicles, sales of self-owned brands accounted for 99.5%, and joint venture brands accounted for only 0.5%. But objectively speaking, behind the mushrooming of Chinese brands, due to the lack of competition from multinational auto companies with technology, brand and capital advantages, China's new energy auto industry is mixed and chaotic. The development of China's new energy automobile industry requires a batch of “squid” to enter and stimulate and promote the upward upgrading of Chinese brand new energy products and technologies.

Since entering 2017, multinational auto companies have been fully mobilized in the Chinese market under the stimulation of the wave of new energy vehicles in China. In addition to the well-known Volkswagen and Jianghuai formed a new energy joint venture, Tesla and the Shanghai Municipal Government signed an agreement to build a factory in China, and Daimler strategically invested in Beijing New Energy Automobile Co., Ltd., a subsidiary of BAIC Group, multinational auto companies are seeking all-round The layout of the new energy industry chain.

The “Brilliance BMW Battery Co., Ltd. Power Battery Assembly Project” applied by BMW Brilliance has passed the environmental protection acceptance of the project, which means that the high-voltage battery center established by BMW in China is expected to be put into production within the year. Panasonic, which represents the highest technical level of the global power battery, has announced that it will build a power battery factory in Jiangsu for the production of 18650 ternary lithium-ion batteries. The new plant is expected to be commissioned in the second half of 2017, with an annual capacity of approximately 100 million batteries in 2017.

The development of new energy vehicles, government and enterprises must cooperate

GM, which has been violently struggling with the public in the Chinese market, is also accelerating the pace of its new energy industry. GM China has clearly announced that it will build a battery assembly plant in Shanghai to support its new energy vehicle product line in China. According to GM's plan, between 2017 and 2020, two-thirds of GM's new energy vehicles will be launched into the Chinese market.

Younger, more fashionable, first- and second-tier cities have become the key words, and consumer acceptance of new energy vehicles is rising.

If you return to the root of a sustainable industrial development, there is no strong consumer demand base. As far as the current situation is concerned, the high cost of bicycle purchase, insufficient battery life and inadequate charging facilities are still the key weaknesses for consumers to purchase new energy vehicles. However, it is undeniable that consumers' acceptance of new energy vehicles, especially pure electric vehicles, has gradually increased. At the forum jointly sponsored by China Automotive Technology Research Center and Qingdao Jimo Automobile Industry Association, Li Wei, vice president of Changan Automobile, said that the survey shows that nearly 70% of consumers are willing to accept pure electric vehicles. Pure electric vehicles will make users feel more tidal and more scientific, and the pure electric vehicles themselves have faster speed and less noise. These innate advantages have become the main appeal of the “90s” and “95s” of the main car buyers.

The development of new energy vehicles, government and enterprises must cooperate

If you analyze the new energy consumers again, you will find that younger, more fashionable, first- and second-tier cities have become the themed labels for new energy vehicle consumers. Compared with traditional cars, the younger generation who grew up in the Internet era has more intense demands for intelligence and Internet, and their enthusiasm for new energy vehicles is even higher. If the screening is carried out according to the region, the private car market for new energy passenger cars will be developed, and about 70% will be sold to first- and second-tier cities such as North, Shanghai, Guangzhou and Shenzhen. It is well known that, regardless of income composition or emerging technology acceptance, Beishang Guangshen is the trend and vane of China's automobile consumption. When the factors of rejuvenation, fashion, and the first and second lines are superimposed, the first group of consumers relying on the marketization of new energy vehicles in China will be established, which will accelerate the marketization of the industry.

The development of new energy vehicles, government and enterprises must cooperate

As some industry insiders calmly commented, China's new energy auto industry is far from triumphant. However, the strong strategic planning from the national level, the competing efforts of Chinese brands and multinational giants, and the increasing recognition of the consumer side give us reason to expect more from the new energy automobile industry in China.

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