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On April 22, “G20-LED Summit member company†Sunshine Lighting released its 2013 annual report. The company achieved sales revenue of 3.169 billion yuan, a year-on-year increase of 22.22%, and net profit attributable to shareholders of listed companies was 232 million yuan, an increase of 10.27%. Among them, LED lighting products revenue of 983 million yuan, an increase of 170%, the proportion of LED lighting products revenue to the company's revenue increased from 14% in 2012 to 31% in 2013.
The company believes that in 2013, as a year of LED turning development, the company firmly grasped the favorable opportunity of the country to vigorously support energy-saving lighting and accelerate the transformation of LED. Guided by market demand, we will improve the LED-focused product chain and continue to maintain the high-speed growth of the LED business. The company will increase its R&D efforts and focus on LED lighting products. In 2013, the company's new product, full-angle LED light source, broke through the light source project of the US core supermarket with leading products and technology, and achieved sales of 50 million yuan.
In terms of sales, the company achieved rapid growth in domestic commercial lighting and outdoor lighting business, and obtained more than 30 national and provincial indoor and outdoor lighting key projects. Overseas, in addition to the rapid growth of existing large customer businesses such as Lowes, Osrom, and Ge, the company has also opened up new customers such as Toshiba, which laid a good foundation for the development of the business in 2014.
In 2014, the company will officially launch e-commerce channel operations. The domestic market launched a new brand promotion model based on the network, Weibo and WeChat, and launched the channel of e-commerce platform such as Sunshine Tattoo flagship store, Jingdong and Amazon, and built a self-operated store, established an online distribution system, and realized the line. The three-step linkage of the online and offline to plan the development of e-commerce operations.
On the basis of the development of commercial lighting and outdoor lighting in 2013, we will further strengthen the domestic market business development through the promotion of Sunlight LED brand, home and commercial LED product terminal stores, and LED large customer service projects. In 2014, the domestic marketing plan invested 1 100 million yuan.
In the first quarter of this year, the company achieved operating income of 748 million yuan, an increase of 14.65%. The net profit attributable to shareholders of listed companies was RMB 51.797 million, a year-on-year increase of 110.25%. 
GLII Comments: The Sunlight LED business has enjoyed a bumper harvest. In 2013, its revenue was close to 1 billion, which is basically in line with the expectations of the High-Tech LED Industry Research Institute (GLII). At the same time, the company's profitability has been improved, and the gross profit margin of its main business has increased to over 20%. Taking into account the further improvement of the company's channel layout, new customers have been continuously developed and other positive factors, Sunshine Lighting will continue to benefit from the rapid growth of LED lighting industry in 2014. The annual LED business growth is expected, and the overall profitability is expected to further increase.