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In Chegongmiao and some of the 3C e-commerce websites, Nandu reporters saw a mobile phone named Bee, which was priced at 299 yuan, refreshing the current low level of the smart phone market. Reporter saw in the configuration table, this model is IOCO i9900 3.2-inch capacitive touch screen machine is clocked at 1G, MTK 6515 smart platform impressively in the column, android2.3 operating system is also false replacement, WIFI, dual card dual Stay with us. However, despite its smart name, it cannot support 3G Internet access and video calls.
According to its after-sales hotline, a person in charge of Zhang Xing told Nandu reporters that “for students and middle-low-level white-collar workers, such as the general consumer groups, they like to experience the network, especially for the first time for a smart machine.â€
Shenzhen Li Xin, a senior analyst in the mobile phone industry, analyzed with reporters that from the hardware cost of the current market, the shipping price of 299 yuan may not make money, and even lose a bit, but does not rule out the idea of ​​manufacturers to lose money and earn money. “Before you make money, you don’t make money, cash flow is the most important thing. Second, you can boost the sales of other products. This is the same reason that merchants promote the use of ultra-low specials to attract customers.â€
In fact, there are many behind the scenes, and MediaTek, which is known as the “king of the hill†in the industry, is an unstoppable role. After the introduction of the 3G smart phone chip MT6573 last year, MediaTek's first dual-core chip MT6577 mobile phone will be available in the third quarter, attacking the $200 mobile phone market.
In April of this year, a new domestic brand, Green Orange, launched two cost-effective smart phones, the Mars1 and Mars2, with a minimum price of only 599 yuan, and it is equipped with Qualcomm's chips. At the same time, the 499 yuan and 559 yuan machines on the market have also appeared one after another. The 500 yuan-level warfare of the smart machines has been raging. Some people in the mobile phone industry in Shenzhen believe that not only brand owners, but hundreds of Shenzhen-based mobile phone manufacturers on the verge of bankruptcy are leveraging Mediatek’s chips to seek rebirth. “The smart phone market in China in the second half will have a good look.â€
The battle of low-priced smartphones is also more lively due to the participation of operators. The reporter noticed that in China Mobile, Telecom, and China Unicom's three strategies involving thousands of smart machines, only vaguely referred to the thousand-dollar level, they did not go deeper and there was no clear lower limit.
To support each other, the report of Needham & Company, an American investment bank, showed that in the first quarter, China's smartphone shipments increased by 164% year-on-year to 33.1 million units, surpassing the US's 25 million units. Lin Zhihong, director of global marketing at MediaTek, also said earlier that as the world's highest smartphone shipment volume, it is expected that in 2012, the total mobile phone sales in the Chinese market will be about 300 million, of which smart phones will account for 55%, or approximately 164 million.
However, according to industry analyst Jiang Qiping, mobile has developed into the era of smart phones. Everyone suddenly makes mobile phones. It seems that smart phones are yet another generation of mobile phone hardware, which is only understood from the perspective of equipment. This can cause great misunderstandings. Smart phones are relative to feature phones. Smart here refers to Internet services, reflecting the trend of the mobile industry shifting from manufacturing to service.
"Smartphones will soon sell as Chinese cabbage prices as price wars," said Jiang Qiping, reminding the industry that Chinese smartphones are still "Chinese cabbage," even if they become "Chinese cabbage" for "international brands." In fact, the era of international branding on mobile devices is over. The true future of smart phones is smart rather than mobile phones.
â—‹ Related dynamics of the smartphone hardware competition Enter the iPhone 4 in the quad-core era. The Taobao shop has been purchasing and booking services have been surging for days. The most eye-catching one is the “Apple may be equipped with a quad-core processor for the iPhone 5â€. signal of.
The quad-core storm of smartphones has been quietly hit. According to Nandu reporters, more and more manufacturers are rushing to introduce quad-core smart phones in order to seize the market. At last year's M WC Mobile World Summit, mobile phone manufacturers are still competing "dual-core." At this year's conference, Huawei, ZTE, HTC, and LG all showed up their "four-core" smart machines, which opened the hardware competition for smart phones this year. Shenzhen local intelligent machine manufacturer Yulong Coolpad also told reporters that its quad-core machines are in full swing.
According to Yang Qun, an analyst in the Warring States strategy mobile phone industry, from the single-core to dual-core, and now to the hot-selling quad-core, in just two or three years, smart phone manufacturers' dedication to hardware upgrades seems a bit crazy. The pursuit of hardware performance indicators such as the CPU in the mobile phone industry is almost equal to the PC.
Sun Wei, general manager of Suning's Communications Marketing Management Center, believes that as a result of the development trend of the entire mobile phone industry and the enthusiasm of mobile phone manufacturers and chip makers, with the continued popularity of smart machines, consumer awareness of mobile phone brands will gradually diminish. The software and hardware configuration and performance of the mobile phone will determine the success or failure of a mobile phone. He predicted that in early 2013, smart phones will fully enter the “four-core†era.
However, although the "four-core" represents the cutting-edge level of current smart phone hardware, but the high cost of destined to quad-core popularity will still take some time, even the price of thousands of dollars is difficult for ordinary consumers to easily pay the bill.
As the so-called "drowning fish", some dual-core smartphones do "market fights" with their good performance and close to the price. Nandu reporter learned from Suning and other businesses that recently the domestic manufacturer TCL launched the S900 with a strong combination of 4.5-inch retina screen + A9 architecture 1.5G dual-core processor, many mobile phone players as the "millet terminator" title; Dell uses a 4.3-inch The dual-core processor mobile phone D43 of the QHD touch screen “spoiled†the smartphone and Internet mobile phone market with a market price of 1,799 yuan. Sony Ericsson’s world’s first PSP smartphone Z1i reported a new low price of 1,299 yuan.
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There is no minimum, but only lower. Is this the only law for mobile phones? And now, even smart phones are shy and answering the "cabbage price."