In October 2015, GE announced the upcoming C by GE smart light bulb series. When smart bulbs spring up, how can this traditional lighting manufacturer attract consumers?

C Sleep in the C by GE series can improve the quality of sleep for users, and is the first luminaire from GE to set up a connection via a smart phone. GE chose to officially release this smart light bulb before the conversion of daylight saving time in early March 2016, which fully explains the purpose of this light bulb.


C Sleep in the C by GE series can improve the quality of sleep for users, and is the first luminaire from GE to set up a connection via a smart phone. (All image sources: American GE Lighting)

People close to the user's needs due to the lighting concept: LED lights that improve sleep quality

Residents in North America have started to slow down their time by one hour (one hour back) since the beginning of March. According to local media reports, the week of daylight saving time adjustment is the period when most people are late because they overslept. With this smart light bulb, you can get better sleep quality, and you don't have to worry about sleeping for an hour and going to work late.

The subtle relationship between the science of sleep and the screen

About one-third of Americans are under-sleeping, and the blue light from smart phones and tablet devices is one of the culprit. According to the National Sleep Foundation, at least 95% of electronic devices used within an hour before going to bed, such as televisions, computers, telephones, and tablets, can cause sleep deprivation.

GE found that light is often the cause of physiological clock disturbances, and the birth of the C Sleep bulb is hoping to solve this problem, allowing light to have a positive impact on sleep.

C Sleep emits light close to the sun and strengthens the body's natural physiological clock and melatonin secretion, allowing the body to enter sleep preparation. These C by GE bulbs improve the user's sleep quality and are easier to wake up.

Tom Stimac, Innovation Director of GE Lighting: "For many people, lighting is a part of smart home, allowing devices such as smart thermostats, closed-circuit monitors and smoke detectors to be connected to the hub. Operation is the market where many manufacturers are smashing their heads but not really winning. Therefore, GE Lighting wants to bring consumers a lighting solution that can operate independently."

Exclusive app settings adjustments are easy to complete

The C by GE series of lights has a dedicated app of the same name that can be downloaded for free in the App Store. Currently supports iOS and will release the Android version in the future.


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